Connect Google Ads to Looker Studio: Tutorial & Free Templates (2026)

Jan 9, 2026
10 min read

Summarize this blog post with:

Here’s a simple, quick tutorial to connect Google Ads to Looker Studio using Two Minute Reports:

  • Go to the Two Minute Reports hub. 
  • Select Two Minute Reports for Looker Studio.
  • Select the Google Ads connector and connect your ad accounts.
  • Choose your ad accounts to track to measure campaign performance.
  • Click “Create Report” and visualize actionable insights in Looker Studio.

Overall, the above process takes less than 2-3 minutes when using the Two Minute Reports’ Google Ads connector for Looker Studio.

Now that you’ve got an overview, let me explain the two easiest ways to connect your Google Ads to Looker Studio:

  • Connecting Google Ads to Looker Studio using the Two Minute Reports.
  • Connecting Google Ads to Looker Studio using pre-built templates.

Let’s get started.

Method 1: Connect Google Ads to Looker Studio using the Two Minute Reports

Step 1: Creating a Connection

Select Google Ads connector
  • The next step is to create a Connection. Click New Connection to authorize your Google Ads account with Two Minute Reports.
Connect your Google Ad accounts to Looker Studio via Two Minute Reports
  • After authentication, enable the necessary Google Ads accounts. Note that you cannot extract data from the disabled accounts.
  • Click Done. Now you’ve successfully connected your Google Ads account to Looker Studio.

Now that you’ve created a Connection, next we’ll explore the steps to configure your Google Ads accounts with Two Minute Reports.

Step 2: Configuring your Google Ads account with Two Minute Reports

  • In the Query Configs section, click + New Query Config.

Note: Query Config allows you to group multiple accounts, making it easier to access centralized insights in your Looker Studio dashboard.

Create a new Query configuration for Google Ads in Looker Studio using Two Minute Reports
  • The “Adding New Query Configuration” dialog box appears. Specify the name, choose the list of Google Ads accounts and click Save.
Configure your Google Ad reports
  • You’ve successfully created the new configuration. Now you can use this Query Config to pull your Google Ads data directly into Looker Studio.

Step 3: Create your Google Ads report in Looker Studio

  • After creating your Query Config, click Create Report at the top-right corner.
Create a Google Ads report in Looker Studio
  • Select the Query Config which we’ve created in the previous step - ‘Google Ads Campaign Report’. Click Next and choose ‘Create Report from scratch’ to open your Looker Studio dashboard.
Select the Google Ads Query configuration
Create Google Ads report in Looker Studio

Note: You can also create Google Ads reports using pre-built templates. We’ll be exploring in the Method 2 section.

  • Once the Looker Studio dashboard opens, select your Query Config from the dropdown menu and click Connect at the top-right corner.
Select Google Ads query config to extract data in Looker Studio
Select the Google Ads metrics and dimensions to visualize performance in Looker Studio
  • Here, you can drag and drop the associated KPIs, include charts and other interactive elements and visualize actionable Google Ads campaign insights within seconds.

And that’s it. You can add custom logos, layouts, etc and deliver branded, professional Google Ads dashboards to clients. You can also include a date-range control to measure campaign performance for any specific period.

Method 2: Connecting Google Ads to Looker Studio using pre-built templates

Here’s how you can create a ready-made campaign report using Google Ads Looker Studio templates.

  • Select from the list of Google Ads Looker Studio templates and click Use Template.
  • Click on “Use my own data” and select your Google Ads Query Config (which we have created from Step 2 (Method 1) ‘Google Ads Campaign Report’). 
Select your Google Ads query configuration
  • Once you click Add, your data will be automatically populated in the Google Ads dashboard. You can click “Edit and share” to modify elements, include custom logos, and share data-driven Google Ads reports with your clients or stakeholders instantly.
Track and visualize multi-client Google Ads campaigns in a single Looker Studio dashboard.

Benefits of connecting Google Ads data to Looker Studio

Connecting Google Ads to Looker Studio helps you centralize your campaign(s) performance for seamless reporting. Here are the benefits of connecting your Google Ads data to Looker Studio via Two Minute Reports:

  • Zero row limits – get the freedom to create and automate comprehensive Google Ads reports in Looker Studio.
  • Deliver visually stunning, professional Google Ads Looker Studio dashboards to clients via easy-to-customize templates.
  • Access real-time Google Ad metrics such as clicks, conversions, CPM, ROAS, CPA, Quality Score, etc to understand what’s working and spot actions for improvement.
  • Measure cross-platform ad spend in seconds and take action to optimize goals and ROI.
  • Add custom logos, interactive layouts and personalized styles to make every Looker Studio report truly unique to your agency.

Top metrics to use in your Google Ads Looker Studio dashboard

Here are some important metrics to include in your Google Ads Looker Studio dashboard, which can help improve your campaign performance analysis:

Videos

Metric

Description

Video views

The number of times your video ad was viewed.

Video view rate (%)

The percentage of times your video ad was watched after it was shown to your audience.

Watch 50% rate

The number of visitors who have watched atleast 50% of your video ad.

Watch 100% rate

The number of visitors who have watched 100% of your video ad.

Conversions

Metric

Description

All conversions

The total number of conversions, including website, cross-device and phone call conversions.

Cost Per Conversion

The amount paid for each conversion action such as sales, sign-ups, etc.

View-through conversions

Conversions that occur when a user views your ad but doesn’t click it, then later completes the desired action on your website.

Value per conversion

The average value generated for each conversion. It is calculated by dividing the total conversion value by the number of conversions.

Impression share

Title

Description

Search top impression share

The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Content impression share

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.

Lost content IS due to budget

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low.

Lost content IS due to rank

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank.

Keywords

Title

Description

Quality Score

A score from 0 to 10 is assigned based on your landing page relevance, effectiveness of keywords, and quality of your ad.

Creative Quality Score 

The performance of your ad compared to other advertisers.

Post-click Quality Score

The quality score of the landing page.

First position CPC

The estimate of the CPC bid required for ad to be displayed in the first position, at the top of the first page of search results.

By tracking these crucial metrics in real-time, you can spot winning opportunities, improve underperforming campaigns, and streamline ROI analysis for maximum impact.

Optimize your ROI with seamless Google Ads to Looker Studio integration

With Two Minute Reports, effortlessly connect your Google Ads data to Looker Studio and get access to instant, data-driven campaign performance insights. No dashboard switching or manually copy-pasting KPIs. Get real-time, actionable analytics with powerful visualizations that speed up reporting and help optimize your client’s ROI.

Want to see the difference for yourself? Try Two Minute Reports free for 14 days and understand how easier and effective Google Ads reporting can be.

Frequently Asked Questions

You can directly choose the Two Minute Reports Google Ads connector from the Looker Studio marketplace or visit the Two Minute Reports hub to streamline Google Ads reporting in Looker Studio.

You can access our free, ready-to-share Google Ads Looker Studio templates to streamline campaign tracking. Once you click “Use Template”, you can select the Query Config, customize the Looker Studio dashboard and deliver impactful insights to your clients or stakeholders.

With Looker Studio’s data blending, you can compare Google Ads with other advertising platforms, such as Facebook Ads, LinkedIn, etc, into a single dashboard and unlock cross-channel ROI. No need to toggle between platforms or copy-paste KPIs manually.

You can import your client’s Google Ads accounts and visualize a complete breakdown of performance across multiple campaigns (account, campaign, ad group, and ads) in a single dashboard. This granular analysis helps you understand what’s working, what needs improvement, and helps you act on the next steps to optimize profits.

Shalini Murugan

Meet the Author

Shalini Murugan

Shalini is driven by ideas that create a tangible impact. At Two Minute Reports, she specializes in content that helps marketers optimize their reporting workflows. When she's not transforming complex data into meaningful insights, you might find her lost in a book, jotting down ideas in her notebook, or connecting the dots others overlook.

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