Free Social Media Report Templates and Dashboards for Marketers (2025)

What is a social media report?

A social media marketing analysis report is a detailed breakdown of your campaign performance across all social media platforms. This primarily involves summarizing social media marketing performance using bars, graphs, and charts. The social media analytics report template must include actionable insights and valuable metrics to help stakeholders and clients understand to which extent their business benefited from the advertising campaign. Customize the data based on your priority and include specific metrics that best depict your social media strategies aligning with the company’s goal.

What is a social media report template?

A social media report template is a pre-designed layout that can be used as a framework to track social media marketing analytics. With social media analytics report templates, you derive creative plans, optimize and monitor social media campaign performance, enhance social media insights analysis, make data-driven decisions, etc. 

These templates can be spreadsheets, text-based, or visual. Each component is a prerequisite for creating posts, pop-ups, reports, checklists, and banners, which are part of the social media marketing strategy. Different social media metrics report templates can be used to track the company's growth on social media, guide future goals, and tweak strategies.

Types of social media client report template

Social media analytics reporting is a multi-faceted process and different types of reports serve different business needs. Depending on your objectives and your client’s requirements, you can choose from various templates to suit your reporting needs. Below are the most common types of social media reports: 

1) Monthly performance report 

It offers detailed and regular social media activities and includes metrics like content performance, engagement, conversion rate, number of followers, etc. The goal of the social media dashboard is to identify trends and make adjustments for upcoming growth. This report mostly helps to gain insights into short-term results and ongoing efforts. 

2) Quarterly reports 

This report provides a broader picture by comparing the data across different months. It helps to analyze the long-term trends and the overall growth of the social media platform. It deep-dives and tries to include the ROI, audience demographics, and campaign performance. These reports influence strategic planning and align social media goals with business objective

3) Campaign-specific reports

These social media campaign reports focus on the outcomes of various marketing initiatives or campaigns on social media platforms. They measure the success rates against the predetermined objectives, such as brand awareness, sales, engagement, conversion rates, reach, etc. They also help analyze elements of the campaigns that worked well and the ones that need to be improvised. 

4) Social media audit report 

A social media audit evaluates the overall performance of your social media strategy, looking at metrics such as competitive benchmarking, content performance, and account optimization and analysis. This report aims to optimize the strengths and opportunities to overcome weak areas of different social media channels. It’s important for businesses looking to refine their marketing strategy. 

5) Platform-specific reports 

Creating reports focusing on a single social media platform can be highly insightful and helpful. For example, a LinkedIn report could focus on B2B engagement metrics, while an Instagram report might focus on post and story performance. Hence, platform-specific reports allow marketers to understand social media platforms and take the necessary steps accordingly. 

6) Engagement and interaction report 

These reports focus on how your audience interacts with your content. Metrics such as direct messages, likes, comments, etc., help to gauge the audience sentiment, commitment, and engagement levels. This information can help businesses to develop more compelling content to foster a strong community around their brand. 

7) Competitive analysis report 

This social media strategy report template examines your social media performance compared to your competitors. It helps identify your market positions and competitive advantage and, in turn, areas for improvement. You can make the strategic adjustments required to stand out among your competitors.

Why are social media report templates important?

Social media reporting is essential for marketers to track performance, refine strategies, and make data-driven decisions. It simplifies the process of social media analytics and reporting, making it easier to present actionable insights. Here are the benefits of using social media analytics report templates:

• Make effortless data-driven decisions with a thorough analysis of your social media metrics like engagement, reach, conversion rates, and ROI.
• Templates help streamline the reporting process–no more manual data formatting
• Eliminate juggling with data and enjoy seamless comparative analysis
• Identify your campaign's strengths and uncover areas of weaknesses
• Build client’s trust with transparent and accountable social media reports. 
• Track key performance indicators, measure the ROI, and refine your strategies.

Key features of our social media analytics templates

No more struggling with vast confusing data sets. Simplify reporting social media analytics with our good-looking templates and make enough time to optimize campaign performance driving measurable results. 

• Collect and view all social media performance data in one place for seamless interpretation
• Monitor multi-channel campaigns across platforms like Facebook, Google Ads, TikTok, LinkedIn, and more within a single dashboard
• Focus on core metrics that matter, avoiding unnecessary data clutter
• Personalize reports to align with client needs and feedback
• Enjoy smooth integration with Google Sheets and Looker Studio
• Enjoy the benefits of our best social media report templates at zero expense
• Deliver white-labeled reports featuring your logo and brand colors for a professional touch
• Use rich visualizations like graphs, tables, and heatmaps to simplify insights and enhance data storytelling.

How to get started with our social media agency reporting templates?

Creating clear and insightful social media reports has never been easier. With Two Minute Reports’ customizable templates, you can quickly generate professional-level reports tailored to your client’s needs. 

1. Explore our social media template repository to find the perfect report layout that suits your requirements.
2. Download and customize the template to reflect your brand’s identity.
3. Integrate your social media data to generate real-time, accurate performance metrics.
4. Present stunning white-labeled social media reports to your clients, showcasing the ROI and success of your social media campaigns. 

[Get your free, customizable social media report template now]