Explore Metricspedia - a complete library of marketing metrics, KPIs, and performance indicators used in SEO, PPC, social media, analytics, and eCommerce. Learn clear definitions, formulas, and practical insights to measure and improve your marketing performance.
Average Order Value (AOV) measures the average amount spent each time a customer places an order. It helps businesses understand purchasing behavior and improve revenue per transaction.
Conversion Rate shows the percentage of users who complete a desired action on a website. It helps measure how effectively traffic converts into leads or customers.
Customer Acquisition Cost (CAC) is the total cost required to acquire a new customer. It helps evaluate the efficiency of marketing and sales efforts.
Customer Lifetime Value (CLV) estimates the total revenue a business can earn from a customer over time. It helps prioritize retention and long-term growth strategies.
Bounce Rate represents the percentage of visitors who leave a website after viewing only one page. It indicates how relevant and engaging a page is for users.
Click-Through Rate (CTR) measures how often users click on an ad or link after seeing it. It helps assess the effectiveness of messaging and creatives.
Cost Per Click (CPC) is the amount paid for each click on a digital advertisement. It helps measure how efficiently ad spend drives traffic.
Return on Investment (ROI) measures the profitability of an investment compared to its cost. It helps determine whether a campaign or activity delivers value.
Return on Ad Spend (ROAS) shows how much revenue is generated for every unit spent on advertising. It helps evaluate the performance of ad campaigns.