About the template
This template provides a quick overview of your key Snapchat Ads metrics. It includes the following:
- Scorecard charts for various metrics such as purchases, swipes, impressions, amount spent, swipe up rate, eCPV, eCPM.
- A chart that compares impressions and video views by month and year.
- Impression by region: Showcases the total number of impressions observed in different countries.
- Top Campaigns: This section comprises the list of top campaigns based on campaign status, impressions, swipes, and conversion view count.
- Top Ads: This section features the list of top-performing ads based on impressions, swipes, and conversion view count.
- Impressions by gender: It displays the data of the total number of impressions made by different genders.
- Impression by age: It presents the total number of impressions made by people of different age groups.