One-Stop Solution for Your Google Ads Reports for Clients

Plug your client's Google ads analytics and optimize their ads right away!

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Maximize ROI with Google Ads Analysis Tool

Google ads data for all KPIs in one place effortlessly

All you have to do is connect your client's Google Ads account. Choose our Google Ads report template or add your flair to the report, having all the key metrics from CTR, CPA to ROAS, Search Impression Share, and more.

Unlock powerful cross-channel insights with us

Get your hands on data from other sources with the Google Ads reporting tool. Now, compare, evaluate, and analyze what's hot and what's not on all these platforms. Dig deeper into your target audience's behavior and demographics.

Automated reporting: Clients are always in the know.

Trust and transparency lay the groundwork for lasting client-agency relationships. Setting up automated email reporting, sharing live links to Google Ads reports for clients, and automated reports to keep them updated on what's happening.

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Get the Google Ads insights you need

Performance

Measure your ad campaign's effectiveness by analyzing the cost-per-click (CPC) and cost-per-thousand impressions (CPM) using the amount spent metric. Determine the number of clicks and impressions to gauge your ad's reach performance. Calculate the Click-through rate (CTR) and the average CPC or CPM to adjust your campaign's structure. Keep track of the bounce rate (%) and user engagements and their rate to improve your website's user experience.

Conversions

Maximize your conversion with Google Ads insights. Understand the number, cost and value of your conversions with metrics such as Cost per Conversion, Conversion Rate % and Value per Conversion. Analyze both website and cross-device conversions with All Conversions, and measure the influence of Display Network ads on View-Through Conversions. Improve your ad performance and optimize your budget with Google Ads insights for better results.

Time

Group your Google Ads results by date, month, week, year, hour, month name, week start date, year month, day of week and year month number to gain valuable insights. By analyzing these dimensions, you can identify peak times, trends and patterns in performance. Use this information to optimize campaigns, adjust bidding strategies and create more effective ad schedules.

Campaign

Group your campaign results by name to quickly see which ones are performing best. Analyze your campaign status, ID, and serving status to identify opportunities for improvement. Use the start and end dates to determine the effectiveness of your campaigns over time. Pay attention to advertising channels, sub-types, and bidding strategies to maximize your ROI.

Account

Organize your ad accounts by name or ID for a clearer overview of performance. Group performance data by currency or timezone to compare across markets or locations. Monitor account status to quickly address any issues that may arise. These insights will simplify reporting and enhance operations.

Identify ad performance by ad name, ID, type, status, final URL, image, headline and description. Analyze and improve ad content, keywords and targeting strategies. Optimize bidding and budget allocation based on high-performing ad types, headlines and descriptions. Maximize ROI by focusing on ads generating the most conversions.

Ad Group

Identify ad group names, IDs, statuses, types, max CPC, and max CPM. Assess if they're performing well and adjust as needed. Use this data to optimize ad performance and allocate budget more efficiently. This improves ad targeting and prospects of conversions while reducing costs.

Impression share

Optimize your ad's reach with Google Ads' Impression Share metrics. Monitor Search and Content impression share, and Lost IS due to budget or rank for each. Use these insights to adjust bids, improve targeting, and increase your share of impressions. Maximize impact by reviewing exact match impression share and top location performance.

Video

Analyze the performance of your video ads with Google Ads' video views, view rate, and watch rate metrics. Use these insights to improve your video campaigns, by creating more engaging content and targeting the right audience. Increase your video view rate by optimizing thumbnail impressions for TrueView in-display ads. Improve watch rates by creating videos that retain viewer attention for longer.

Keyword

Analyze keyword text to see which ones are most effective. Utilize search term data to track top performing terms. Evaluate match type to see which ones yield the best results. Review quality score to determine keyword relevance. Use keyword ID to organize and optimize campaigns for maximum effectiveness.

See all the Google Ads metrics and dimensions we support

Destinations

Google Sheets

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users. Create custom landing pages with Omega .

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Looker Studio

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk. Create custom landing pages with Omega

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Frequently Asked Questions

How to do reporting for Google Ads?

Leverage Two Minute Reports to seamlessly integrate and analyze Google Ads data, enabling the extraction of critical insights directly into Google Sheets or Looker Studio. This advanced reporting tool empowers users to customize reports with precision, enhancing data-driven decision-making processes.

How do I extract a report from Google Ads?

To extract a report from Google Ads, you can utilize Two Minute Reports, which facilitates a smooth integration process, allowing for the direct import of essential data into Google Sheets or Looker Studio. This method offers the flexibility to create customized reports, tailored to your analytical requirements and decision-making needs.

How do I create a Google ad report?

For crafting a Google Ads report, Two Minute Reports serves as an effective tool, simplifying the process of transferring vital advertising data into Google Sheets or Looker Studio. This approach grants the capability to design reports customized to meet your specific analytical objectives and support informed decision-making.

How do I analyze Google Ads data?

To analyze Google Ads data, Two Minute Reports offers a streamlined solution by enabling efficient data transfer to Google Sheets or Looker Studio. It provides the tools to construct customized reports that delve deep into your ad metrics, offering insights that are critical for strategic planning and optimization efforts.