50+ Whitelabel PPC Report Templates in 2024 - Try it for free

How to create a PPC campaign report?

Visualizing PPC data through reporting helps you streamline your PPC campaign management. Assess, compare, and derive insights across multiple data sources in one place. Uncover trends, recommend actions, identify and finalize high-performing keywords, optimize your  PPC strategies, and present actionable insights to your clients—all through a clear, concise PPC report template. 

Here’s how you can start creating a PPC report:

1. Go beyond numbers in your PPC report

   Don’t just show numbers, go the extra mile by providing them with a contextual insight that aligns with your overall digital marketing goals. Rather than pulling all data together, first, understand what metrics are most important to your client and align your PPC monthly report template accordingly.

2. Select metrics that directly contribute to your client's goals

   Once you understand your client's objectives, prioritize metrics that support these goals, such as ROI, CTR, CPC, conversion rates, keyword performance, and customer actions. Ensure that your PPC monthly report template not only highlights areas of success but also reflects areas that require attention.

3. Segment your reports based on the different stages of the customer journey

   One has to recognize that not all PPC advertising campaigns aim solely for conversions and sales. Each campaign is planned based on the AIDA (Awareness, Interest, Desire, Action) model, which segments the customer journey and allows you to evaluate performance effectively, planning an effective sales funnel. 

4. Use automation platforms

   Utilize advanced PPC reporting tools to streamline the PPC report analysis. While traditional methods like Google Sheets or Excel are functional, automation tools can save time and produce more insightful reports.

5. Incorporate visual elements

   Not everyone can derive information by simply looking at numbers put together. Therefore, visualizations, such as charts and graphs, can simplify complex data and facilitate quicker understanding. Tailor visualization format to your client’s preferences and present easy-to-understand reports.

6. Provide personalized insights

   Always provide an improvement sheet in your PPC reporting template, interpreting data and comparing it to business goals. This way you can foster constructive discussions and recommend improvements to your clients rather than simply putting data in your report.

What is a PPC report template?

A PPC report template is a pre-formatted document or a PPC report sample designed to organize and analyze ad campaign performance. It’s easy for your clients to grasp the key takeaways when data is presented in a digestible format. Identify and learn the areas of your campaigns that work well and where you have missed an opportunity, all in a clear and concise format. Think of it as a roadmap to optimizing your PPC campaigns and maximizing your return on investment (ROI).

Why should you opt for a PPC report template over manual reporting?

PPC marketers don’t settle for good-looking, creative ads. They analyze ad performance, identify trends, optimize campaigns, curate and test alternatives, refine strategies, study their competitors, and reflect and rectify underperforming areas to survive the B2B competitive landscape and achieve desired results. Managing and organizing extensive data shouldn’t be an added pain point. With a PPC report template, you can overcome:

• Overshadowed data

  Marketers run multiple ad campaigns on different platforms. You do get to analyze the campaign performance in their native channels but you’ll be occupied with huge irrelevant data sets and end up with extraneous metrics. With these scattered metrics, you must put in extra effort to gather, organize, and interpret insights from all data sources.

• Variable metrics

  Metrics hold different values and meanings across various platforms - so do your campaign performances. For instance, Amazon and Google ads focus on metrics like CTR and CPC, while Twitter and Facebook ads prioritize engagement or reach. Consolidating these metrics isn’t an easy task. If you fail to do so, your reports will seem incomplete and difficult for your clients to interpret.

• Time-consuming

  When you sit to draft and organize data, you are left with little to no time to invest in optimizing your campaign.  Creating reports manually requires you to collect, unify, group, and organize data, visualize it into tables or charts, and blend them with several sources for better interpretation. Also, you need to customize reports to each client’s specific requirements. 

Critical metrics to track using a PPC report template

• Impressions: Shows search volume or audience size that has engaged with the ad
• Clicks: Measures website traffic generated through ad clicks
• Search, impression, share: Indicates coverage or visibility.
• Cost per mille (CPM): The cost advertisers pay for every thousand times their ad is shown to users.
• Cost per click (CPC): It is the amount spent for each click on an advertisement.
• Cost per conversion action (CPA): Measures efficiency and amount spent in driving desired results.
• Click-through rate (CTR): Indicates the effectiveness and percentage of people who clicked on the ad
• Conversion rate: Reflects the relevance of the landing page percentage of website visitors who take a desired action like adding to a cart or making a purchase.
• View rate: The percentage of relevant people engaging with the video content.

Why choose Two Minute Reports advertising PPC templates?

Two Minute Reports’ pre-built, ready-to-use advertising templates simplify the tedious PPC reporting process. Transform complex data from all PPC platforms into a single, consolidated dashboard within a short span. Stop brawling with the overwhelming data and deliver professional, actionable, tailored reports that meet your client's needs.

Why complicate reporting when our templates are built to complement your marketing efforts? Communicate key insights with accurate data and holistic dashboards tailored to the needs of your B2B clients. Maximize ROI with less manual effort and make highly data-driven decisions using our PPC report templates. 

Key features

• A comprehensive report - Centralize all your clients' marketing data into a single hub for seamless interpretation, boosting efficiency, enhancing targeting, and maximizing conversions.
• Multi-channel reporting - Monitor your multiple campaign performance from all PPC platforms in a single dashboard.
• Core metrics - Select and view the key metrics you want to analyze, escaping the unnecessary ones.
• Customization - Personalize your reports for each client, meeting their requirements and feedback.
• Destination platform - Easily compatible with Google Sheets and Looker Studio, eliminating the worry of integration platforms.
• Cost-free - Enjoy the benefits of our PPC templates at zero expense.
• White-labeled - Deliver complete white-labeled PPC reports to your clients with your company’s logo and tailor your reports to your brand’s color palette.
• Infographics - Simplify data storytelling and insight presentation with rich data visualizations, such as scorecards, tables, graphs, heat maps, etc.

PPC reporting has never been easier! Start streamlining your reports with our best-looking PPC report templates and bid goodbye to overwhelming data. Drive business success and soar, ensuring your insights are always within reach.