Google Search Console, a tool from Google, supports monitoring and managing your website’s visibility in Google search results. This platform provides valuable insights into the website's overall performance, empowering businesses to optimize their online presence and enhance search engine rankings.
In this article, let’s explore how to seamlessly integrate Google Search Console with Google Sheets using Two Minute Reports. This integration enables SEO professionals and marketers to efficiently analyze and report on website performance directly within Google Sheets.
How to import Google Search Console data into Google Sheets
Google Search Console, the power tool of SEO professionals, analyzes a website’s performance in Google Search. It provides metrics like impressions, clicks, and average positions of web pages. For marketers, having this data in Google Sheets with detailed visualization is beneficial for reporting. Two Minute Reports facilitates this connection and simplifies importing Google Search Console data into Google Sheets without manual coding.
If you are one of our TMR users, you can directly jump to Step 2.
Step 1: Install and launch Two Minute Reports
1. Sign in to Google Sheets and go to Add-ons → Get add-ons.
2. Search for Two Minute Reports and install it.
3. Accept the necessary permissions for Two Minute Reports to function.
4. Open Google Sheets, then go to Extensions → Two Minute Reports → Launch.
Step 2:
Once you’ve got the TMR sidebar set up, you have two ways to create your Google Search Console report in Google Sheets:
Method 1: Connect Google Search Console to Google Sheets using TMR sidebar
1. In the TMR interface, go to the Data Sources section and click Add.
2. Select Google Search Console from the SEO section or use the search bar.
3. Sign in with your Google account linked to the search console.
4. Ensure you're signed in with the correct Gmail account associated with the search console if you get an error message.
5. Once you've added a Data Source, you can create multiple queries to get different sets of data.
Import Google Search Console data into Google Sheets
After connecting Google Search Console:
1. Open any spreadsheet and launch TMR.
2. In the Data Queries section, click Add to create a new query.
3. Name your query, select the data source, and choose the report type.
4. Choose the necessary metrics and dimensions from the dropdowns and apply any required filters based on the metrics and other data points you have added.
6. In the Data options, decide whether to append new data or use the pre-existing data.
7. Select Run query for the data to be pulled from Google Search Console and populated in the sheet.
Method 2: Connect Google Search Console to Google Sheets with TMR templates
1. Click on Extensions -> Two Minute Reports -> Templates, or from the menu in the sidebar.
2. Use the dedicated search bar and filters to find the ideal template for your needs.
3. Select your template and click "Use" to map your data source and account.
Map your data source
1. Add your Google Search Console account, data source, and spreadsheet.
2. Click Submit, and your template is set up!
Run and update
- Click on Go to New Spreadsheet to open your template.
- In the sidebar, hit Run all Queries, and watch as your template updates with fresh data instantly.
Step 3: Try our key features ‘Automatic Data Refresh’ and ‘Email Reports’
To automate data updates:
1. Create a schedule in the Schedule Refresh section to refresh data at intervals (hourly, daily, weekly, or monthly).
2. Configure the schedule to email the updated report to specific recipients.
3. When the scheduled time arrives, TMR will automatically fetch new data and email the updated report, saving you time on routine reporting tasks.
Use our quick templates for Google Sheets
1. Google Search Console - Analytics and Demographics Report
Check out our Google Search Console Template specially created for Analytics Report. In this Report you get to analyse the analytics KPIs like Clicks, impressions, CTR etc.. as timeline charts and tables. Up next you have the demographics section where you get pie charts for Country, device platform, Search type and hostname w.r.t impressions. Click on use template to get a better perspective of it.
2. Google Search Console - Page and Query Analysis
This is our Google Search Console template specially for Page and Query Analysis. This template would fetch you all the up to date required KPIs like Clicks, Impressions, CTR, Position etc.. as scorecards to get a cumulative value of the entire date range and also as timeline charts to infer data date wise. Up next you have Query Performance table which indicates the clicks, impressions, CTR and position w.r.t its queries. Then, you get a table to infer all the KPIs w.r.t its countries and a Geo chart to infer the top countries with the highest clicks. Finally, you get a table to analyse the Top 10 Pages with highest clicks with heatmaps available for all KPIs. Click on use Template to get a better perspective of it.
Why import Google Search Console data to Google Sheets?
Centralized data management
Bid farewell to manual data downloads by importing Google Search Console data directly into Google Sheets. Utilize Google Sheets' real-time updates to ensure your SEO data is consistently current and actionable. Pulling Google Search Console data into Google Sheets allows you to aggregate all relevant metrics and performance indicators into a single, easily accessible platform. This simplifies monitoring multiple aspects of your website’s SEO performance without the need to switch between different tools or interfaces.
Enhanced analysis
Google Sheets offers powerful analytical capabilities with robust tools including functions, pivot tables, and charting tools. These features enable you to go deeper into your Google Search Console data, identify patterns, and correlations, and extract meaningful insights. Analyzing various SEO metrics and creating custom metrics aligned with specific goals can significantly enhance your digital strategy. This way you can uncover optimization opportunities and refine your SEO strategies effectively.
Real-time updates
Google Sheets’ collaborative nature allows teams to work simultaneously on the same dataset, ensuring everyone can access the latest information. Automatic data refresh options in Google Sheets ensure your Google Search Console data is always current, facilitating prompt decision-making based on real-time insights.
Customization
With Google Sheets, you can customize your reports and dashboards according to specific metrics and performance indicators that matter most to your business objectives. Whether you need to track keyword performance, click-through rates, or impressions, you can tailor your data views to focus on key KPIs and derive actionable conclusions.
Enhanced marketing strategies
By exporting Google Search Console data to Google Sheets, you can conduct multi-channel analyses to evaluate performance across various search types and devices. This integrated approach lets you acquire the combined power of SEO insights and Google Sheets analytics. This empowers data-driven decisions to refine and strengthen your digital marketing strategies.
Top 7 KPIs to track
Google dominates most of the product searches, making Google Search Console KPIs pivotal for your business success. Here are some key Google Search Console KPIs to monitor:
- Total number of clicks: The total number of clicks tracks the number of people who clicked on a page from your website. It counts how many visitors your website receives and represents the traffic directed to your website from search results. This metric is closely linked to the effectiveness of your SEO strategies.
- Click-through rate (CTR): The Click-Through Rate (CTR) in Google Search Console indicates how effectively your titles and descriptions attract users. A higher CTR suggests that your titles and descriptions are optimized and align with user intent.
- Position Tracking: This KPI monitors the average ranking position of your web page in search results, showing how prominently they appear to users. Pages within the top three positions on Google capture the bulk of clicks, with a noticeable decline in CTR for positions beyond these. Regularly tracking your rankings helps pinpoint which pages require additional SEO efforts.
- Impressions: An impression occurs each time your webpage appears in search results following a keyword search. Every instance your page gets displayed counts as an impression, whether it's the user's first or repeated visit. Impressions track how frequently your site appears in search results, i.e., how often users see your page in Google Search results. A high number of impressions indicates good site visibility. Pages on the first Google Search results page receive maximum search traffic, highlighting the value of being highly visible in search results. Impressions gauge the effectiveness of your website content.
- Search type: This KPI evaluates how your content performs across different search types: standard web, image searches, and video searches. Understanding the performance across these search contexts helps you align your content strategy with user preferences and behaviors. By analyzing this data, you can optimize your content for the most effective search type, capturing more targeted traffic.
- Web performance by page: It's crucial to understand how each of your pages performs and to identify which page generates the most clicks and impressions and which pages lag in performance. By identifying the best and worst-performing pages, you can determine where to focus your SEO efforts. Analyzing this data helps you prioritize the pages that drive the most traffic and identify those that may need less attention.
- Web performance by device: Another key metric to consider is how your website performs across mobile devices, desktops, and tablets. While it's common knowledge that mobile usage is on the rise, it's important to determine if this trend also applies to your business. Examine where most of your clicks (i.e., your users) come from. Understanding performance on various devices enables you to rethink and adjust your strategy. With this data, you can ensure your site is optimized for the devices your audience uses most frequently.
Integrate Google Search Console data across multiple tools
Two Minute Reports offers an excellent solution for integrating Google Search Console data with Looker Studio (formerly Google Data Studio), enhancing advanced data analysis and visualization capabilities. This integration enables the creation of detailed reports and dynamic dashboards using Google Search Console insights, eliminating the complexities of manual data entry.
With Looker Studio's customizable features, users can develop personalized formulas and utilize this user-friendly interface to handle extensive datasets from multiple Google Search Console results effortlessly. By directly importing Google Search Console data into Looker Studio, the data manipulation and visualization process is streamlined, bypassing the need for CSV downloads.
This integration empowers marketers with versatile formatting options and seamless sharing of insights. It supports comprehensive analysis by consolidating data from diverse sources and optimizing efficiency in data management. This integration gives marketers flexible ways to format data and easily share insights. It helps analyze data from different sources, making data management more efficient. With automated workflows and scheduled data updates, combining Google Search Console and Looker Studio is a smart way to use data, helping users get the most out of their SEO strategies.
Discover more about Looker Studio integration and elevate your data-driven decision-making capabilities today.
Integrating Google Search Console to Google Sheets using Two Minute Reports makes data analysis, SEO data management, and reporting a breeze. Imagine having real-time, up-to-date insights at your fingertips without the hassle of manual data imports. With automated data refreshes and scheduled email reports as special features, make informed decisions based on accurate website performance metrics. This integration empowers SEO professionals and marketers to efficiently pull data from Google Search Console to Google Sheets, providing a solid foundation for strategic decisions. Stay ahead of the competition effortlessly and watch your website’s performance soar!
