Effortless Analytics With Our Snapchat Ads Reporting Tool

Get a closer look at your key metrics and create ad reports in a snap.

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Maximize Campaign Success with our Snapchat Ads Reporting Tool

Supercharge performance KPIs with our Snapchat ads reporting tool

Surface-level insights won’t cut it. Gain a deeper understanding of your campaigns by tracking key metrics like paid impressions, video views, swipes, and spending within a single Snapchat ads dashboard. Ensure every dollar spent drives meaningful engagement that impacts your client’s bottom line.

With our Snapchat ads reporting tool, you can highlight the best and least-performing campaigns based on different ad groups. Refine strategies, identify ineffective ad placements, and implement data-driven decisions to increase campaign efficiency.

Boost app installs to drive action and maximize growth

Monitor app installs to assess user acquisition costs. Visualize a detailed breakdown of app installs by device type (Android vs. iOS) and make targeted optimizations to drive higher conversion rates.

Analyze the cost per install and its impact on customer acquisition. Leverage these crucial insights to focus on high-intent users, ensuring a cost-effective advertising strategy for your clients.

Leverage Snapchat story analytics to optimize campaigns

Each interaction is an opportunity to convert. Tap into concise details like opens, open rates, completions, and completion rates. Identify the critical points where your audience drops off and make informed decisions to boost completion rates.

Align KPIs with the ad creatives to identify the winning content formats. Generate a data-driven Snapchat ads report showcasing optimization strategies that boost story engagement and completion rates.

Make smarter decisions with ROI-driven Snapchat ads report

Track purchase ROAS, cost per purchase, purchase swipe-ups, and key custom events to measure the impact of your campaign strategy. Then, access nuanced insights and create a detailed Snapchat ads report that highlights your approach to maximizing ROI.

Delve into demographics that drive higher conversion rates. This will play a major role in improving your ad delivery rates, refining audience targeting, optimizing ad spend to amplify campaign performance, and positioning yourself as a trusted growth partner.

Evaluate in-depth cross-channel PPC insights

Compare your Snapchat ads campaign with other relevant PPC channels to gain deeper cross-channel insights. Identify which platform delivers the highest engagement, conversions, and ROI to allocate budget strategically to meet client goals.

Define marketing strategies that foster a seamless customer experience. Visualize results in a cross-channel dashboard and make informed decisions to boost campaign success.

Keep clients informed with automated Snapchat ads reporting

Automating Snapchat ads reports can save hours spent on manual reporting. Schedule reports for daily, hourly, weekly, or monthly delivery to keep clients informed of how your strategies translate into impactful outcomes.

Create actionable white-label reports that showcase your agency’s expertise. Maintain consistent reporting updates to streamline client communication and enable proactive decision-making.

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Get the Snapchat Ads Reporting insights you need

Performance

Track impressions to assess ad reach. Analyze swipes to measure campaign engagement. Monitor the amount spent to manage ad budget. Use unique impressions to identify new audience potentials. Observe paid impressions to optimize cost-efficiency. These metrics provide actionable insights to improve ad performance and maximize ROI.

Conversion

Analyze conversions to track purchases, content views, and cart additions. Use ad clicks, swipe ups, and cost per purchase to optimize ad performance. Calculate purchase ROAS and value to determine ad ROI. Improve operations by leveraging the insights gained from measuring these metrics.

Campaign

Identify the campaign name, status, ID, start and end date, objective, and start datetime on Snapchat Ads. Accessing these data can guide you in improving your reports and increase operation efficiency. Monitor the timeline of the campaign and ensure you reach the target objective.

Time

Filter your Snapchat Ads data by time and hour to gain insights on when your audience is most engaged. Use this knowledge to optimize your ad delivery schedule and improve your campaign's performance. By analyzing these two dimensions, you can gain a deeper understanding of when your ads are most effective and adjust your strategy accordingly.

Spend

Analyze your spending on Snapchat Ads with eCPM and eCPV to gauge your ad campaign's effectiveness. Use these insights to make data-driven decisions and improve your operations. By keeping your spend in check, you can optimize your ad performance and ensure an efficient ROI.

Attachments

Analyze your ads' Swipe-up rate and eCPSU on Snapchat to gain valuable insights. Discover how much of your audience interacts with your attachments and how much it costs to acquire each swipe-up. Use these metrics to optimize your future campaigns and save costs while increasing conversions.

Ad Accounts

Identify your ad account name, type, status, and ID to gain a better understanding of your ad performance. Utilize this information to create reports and improve your social media ad operations. Keep track of account changes with unique identifiers to optimize your campaigns.

Engagements

Analyze engagement with Snapchat Ads to identify top-performing ads. Measure video views of at least 2 seconds or a swipe up action. Assess the time spent on the top snap ad to track screen time. Evaluate view completions and third quartile views for powerful insights. Use video views of at least 15 seconds to determine the ad's effectiveness. Use these metrics to boost your campaigns' efficiency and quality.

Demographic

Analyze the gender and age group of your ad insights in Snapchat Ads to better understand your audience. This knowledge can help you tailor your future campaigns for a more precise target audience, increasing engagement and conversions. Use these insights to create detailed reports that will improve your social media ad operation.

Ad Squad

Identify your ad squad name & unique ID, view current status and optimization goal for a deeper understanding of your Snapchat Ad campaigns. Utilize this data to pinpoint successful strategies and adjust where needed—resulting in more effective campaigns moving forward.

See all the Snapchat Ads metrics and dimensions we support

Destinations

Google Sheets

Get Unlimited Insights from your Marketing Data right within your Google Sheets Spreadsheet and monitor your metrics like a hawk.

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Looker Studio

Create always live, interactive, cross-channel dashboards in Looker Studio and securely share them with your Internal and External users.

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Why choose Two Minute Reports?

Automate Reports. Save Time

Ditch manual reports & dashboards! Automate them in minutes and save hundreds of hours. Effortlessly pull data from over 30 marketing sources to gain valuable insights and impress clients.

Grow Revenue

Maximize client revenue and yours. Discover hidden opportunities to boost growth and stop wasting money on ineffective campaigns. Focus on what works and ditch the guesswork

Transition from Manual

Enhance client reporting experience with professional, white-labeled reports and stunning predefined templates.

Maximize multi-source Insights.

Effortlessly pull data from over 30 marketing sources to gain valuable and actionable insights.

Build Custom Reports

Create reports that matches your brand's requirement. Customise with personalised logo, colour schemes and more!

Feel secure with TMR

Built with advanced security features, ensure your data is secure including encryption, access controls and more.

"Overall, this is a highly potent software that takes your reporting and analytics to the next level. It is easy to integrate and use this software so that you can start using it quickly."
JonathanCEO
"The software is great, very easy to use and does the same as other softwares which charge you x20 its cost."
DiegoDigital Marketing and Web Design
"They have a good choice of connectors. For ecommerces, they do most social media, GA (better than Google's), Shopify, Amazon, Klaviyo. In short, everything we need."
Fanny MarcouxWeb Analytics Consultant
"Two Minute Reports does exactly what it says - it makes it extremely quick and easy to create reports."
MarcCTO

Boost campaign performance with powerful Snapchat Ads reporting

Campaign reporting doesn’t have to be a challenge. With TMR, enjoy smooth, seamless reporting where insights are automatically consolidated. Here’s how you can transform your Snapchat ad campaigns:

1. Transform Snapchat Ads KPIs into actionable opportunities

Track the effectiveness of your Snapchat Ads by comparing unique and paid impressions. This analysis helps you evaluate your targeting strategy’s efficiency and impact on acquisition costs. Dive deeper by breaking down KPIs by ad set, campaign, and individual ads within a single Snapchat Ads dashboard to assess campaign performance comprehensively. Analyze how swipe-up rates impact your advertising spent. To maximize ROI, use these data-driven insights to refine ad copy, visuals, and landing pages.

2. Measure audience engagement

Engagement metrics are your north stars in elevating your Snapchat campaign's performance. Monitor total time spent and video view percentages to gauge content impact. Consider revising your content strategy if view time is closer to just 25%. If it ranges between 50% and 75%, highlight data-driven recommendations in your Snapchat Ads reports to ensure the ad creative aligns with audience intent.

3. Optimize ad spend behavior

Engaging the right audience is pointless if they don’t convert. Track effective Cost Per Mile (eCPM) and effective Cost Per Video (eCPV) to see if your target audiences take the necessary steps toward your campaign goals. Improve ad placement, experiment with creative formats, and refine bidding strategies to maximize your client’s marketing investment.

4. Maximize ROI with comprehensive conversion tracking

Gain a holistic view of your campaign’s ROI by tracking return on ad spend (ROAS) and custom conversion events. Identify which campaigns and ad groups yield the highest and lowest returns, analyze the contributing factors, and make informed decisions to enhance future campaigns.

How to view Snapchat Ads reporting insights with Two Minute Reports?

Creating informative reports is easy, but TMR ensures yours are actionable, driving meaningful results. Here’s how:

1. Unify ad account management

Streamlining your ad accounts is key to measuring campaign success. Consolidate campaign IDs, ad groups, and account names into a single Google Sheets or Looker Studio dashboard, eliminating the hassle of managing ad accounts on multiple tabs.

2. Automatically extract Snapchat Ads KPIs

From reach, impressions, app installs, and swipe-up rates to custom conversions, our Snapchat Ads reporting software allows you to pull real-time KPIs effortlessly. Connect the right dots, identify optimization areas, and focus on the bigger picture.

3. Generate client-specific Snapchat Ads reports

Leverage custom Snapchat Ads templates to create tailored reports that reflect your client’s goals. Save these reports as templates for easy duplication across new accounts. Set up automatic data refreshes and email real-time reports in a responsive format. Say goodbye to manual CSV downloads and enjoy automated reporting.

Accelerate your campaign success with TMR’s Snapchat Ads reporting tool

With our Snapchat Ads reporting tool, you can amplify your brand visibility and achieve measurable outcomes. In mere minutes, you can track the right KPIs, refine existing strategies, and generate impactful client reports.

Ready to automate your Snapchat Ads reporting? Experience how TMR transforms actionable data into profitable ROI - sign up for a 14-day free trial.

Frequently Asked Questions

What are the different types of Snapchat ads?

Snapchat offers a range of creative ad types including single image, video ads, story ads, collection ads, commercials (non-skippable ads), and interactive ads that contain AR filters and lenses.

What is the CTR for Snapchat Ads?

CTR on Snapchat is expressed as a swipe-up rate. Swipe-up refers to the users who follow your call-to-action and swipe up to view the link in your snap or story. A good CTR or swipe-up rate for Snapchat ads ranges from 0.35% to 1.5%. If you’re seeing CTRs lower than this, it’s time to revisit your ad campaign strategy.

How do you track ads on Snapchat?

You can track your Snap ads by enabling “Snap pixel” in your Ads Manager. Select “Manage ads” and choose the ad set that you want to track and attach the snap pixel. However, if you want to track and report the performance of multiple Snap campaigns, use Two Minute Reports. It automatically collects Snapchat ads performance data for all significant KPIs so you can create stunning reports to measure the success of your ad campaigns.

What are the most important KPIs to monitor on Snapchat?

To assess the profitability of your Snapchat ad performance, you need to pay attention to the following key metrics:

- Reach - number of users who’ve seen your snaps during the campaign runtime/duration

- Spend - the total amount spent on your campaign

- Paid Impressions - total number of times your client’s ad was served to a Snapchat user

- Completion rate - the percentage of users who watched your ad fully, from start to end.

- eCPSU (Effective cost per swipe up) - determines the average cost for a particular swipe

What is Snapchat Ads Manager?

Snapchat Ads Manager is a comprehensive tool that allows you to create, run, and manage your campaigns in one place. It includes ad groups, individual ads, and billing details for effective campaign management.

What is the best strategy for Snapchat Ads?

The best strategy aligns your messaging with your audience's intent, utilizing high-performing creatives that spark interest and an actionable call to action to drive conversions. Avoid overloading ads with heavy visuals, as this can distract your audience.

How to create a Snapchat Ads report?

Log into Ads Manager and select Apps from the menu option. You’ll land on the Report Builder page. Click “New Report” and select the required report type from the drop-down menu. Specify your report parameters and click “Save” once done. Alternatively, you can try TMR’s ready-made Snapchat Ads templates to generate custom client reports, skipping hours on manual reporting.