Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsLinkedIn Pages Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Followers | New followers | METRIC | INTEGER | New total followers, organic + paid, for a provided date range |
| Followers | New organic followers | METRIC | INTEGER | Followers gained by organic means. |
| Followers | Total followers | METRIC | INTEGER | Total followers of the company page (organic + paid), since it was created. Excludes people who have unfollowed the page. |
| Followers | New sponsored followers | METRIC | INTEGER | Followers gained by means of ads or sponsored content. |
| Performance | Engagement rate | METRIC | RATIO | Number of organic clicks, likes, comments, and shares over impressions. |
| Performance | Engagements | METRIC | INTEGER | Total Number of engagements |
| Performance | Shares | METRIC | INTEGER | Total Number of shares |
| Performance | Clicks | METRIC | INTEGER | Total Number of clicks on post |
| Performance | Likes | METRIC | INTEGER | Total Number of likes on post |
| Performance | Impressions | METRIC | INTEGER | Total Number of impressions on the post |
| Performance | Comments | METRIC | INTEGER | Total Number of first level comments on the post |
| Performance | Reach | METRIC | INTEGER | Total Number of unique impressions on the post |
| Lifetime performance | Lifetime engagement rate | METRIC | RATIO | Number of organic clicks, likes, comments, and shares over impressions. |
| Lifetime performance | Lifetime engagements | METRIC | INTEGER | Total Number of engagements |
| Lifetime performance | Lifetime shares | METRIC | INTEGER | Total Number of shares |
| Lifetime performance | Lifetime clicks | METRIC | INTEGER | Total Number of clicks on post |
| Lifetime performance | Lifetime likes | METRIC | INTEGER | Total Number of likes on post |
| Lifetime performance | Lifetime impressions | METRIC | INTEGER | Total Number of impressions on the post |
| Lifetime performance | Lifetime comments | METRIC | INTEGER | Total Number of first level comments on the post |
| Lifetime performance | Lifetime reach | METRIC | INTEGER | Total Number of unique impressions on the post |
| Lifetime page views | Lifetime page views | METRIC | INTEGER | Total count of page views, i.e. all pages from a desktop or a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime careers page views | METRIC | INTEGER | Total count of Careers page views, from the creation of the page. |
| Lifetime page views | Lifetime careers page views (desktop) | METRIC | INTEGER | Total count of Careers page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime careers page views (mobile) | METRIC | INTEGER | Total count of Careers page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime products page views (mobile) | METRIC | INTEGER | Total count of Products page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime people page views (mobile) | METRIC | INTEGER | Total count of People page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime overview page views (mobile) | METRIC | INTEGER | Total count of Overview page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime life at page views (mobile) | METRIC | INTEGER | Total count of Life At page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime jobs page views (mobile) | METRIC | INTEGER | Total count of Jobs page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime insights page views (mobile) | METRIC | INTEGER | Total count of Insights page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime about page views (mobile) | METRIC | INTEGER | Total count of About page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime products page views (desktop) | METRIC | INTEGER | Total count of Products page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime people page views (desktop) | METRIC | INTEGER | Total count of People page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime overview page views (desktop) | METRIC | INTEGER | Total count of Overview page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime life at page views (desktop) | METRIC | INTEGER | Total count of Life At page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime jobs page views (desktop) | METRIC | INTEGER | Total count of Jobs page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime insights page views (desktop) | METRIC | INTEGER | Total count of Insights page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime about page views (desktop) | METRIC | INTEGER | Total count of About page views from a desktop, from the creation of the page. |
| Lifetime page views | Lifetime products page views | METRIC | INTEGER | Total count of Products page views, from the creation of the page. |
| Lifetime page views | Lifetime people page views | METRIC | INTEGER | Total count of People page views, from the creation of the page. |
| Lifetime page views | Lifetime overview page views | METRIC | INTEGER | Total count of Overview page views, from the creation of the page. |
| Lifetime page views | Lifetime life at page views | METRIC | INTEGER | Total count of Life At page views, from the creation of the page. |
| Lifetime page views | Lifetime jobs page views | METRIC | INTEGER | Total count of Jobs page views, from the creation of the page. |
| Lifetime page views | Lifetime insights page views | METRIC | INTEGER | Total count of Insights page views, from the creation of the page. |
| Lifetime page views | Lifetime about page views | METRIC | INTEGER | Total count of About page views, from the creation of the page. |
| Lifetime page views | Lifetime page views (mobile) | METRIC | INTEGER | Total count of page views from a mobile device, from the creation of the page. |
| Lifetime page views | Lifetime page views (desktop) | METRIC | INTEGER | Total count of page views from a desktop, from the creation of the page. |
| Page views | People page views | METRIC | INTEGER | Total count of People page views. |
| Page views | Jobs page views | METRIC | INTEGER | Total count of Jobs page views. |
| Page views | Page views (mobile) | METRIC | INTEGER | Total count of page views from a mobile device. |
| Page views | Page views | METRIC | INTEGER | Total count of page views, i.e. all pages from a desktop or a mobile device. |
| Page views | Careers page views | METRIC | INTEGER | Total count of Careers page views. |
| Page views | Careers page views (desktop) | METRIC | INTEGER | Total count of Careers page views from a desktop. |
| Page views | Careers page views (mobile) | METRIC | INTEGER | Total count of Careers page views from a mobile device. |
| Page views | Products page views (mobile) | METRIC | INTEGER | Total count of Products page views from a mobile device. |
| Page views | People page views (mobile) | METRIC | INTEGER | Total count of People page views from a mobile device. |
| Page views | overview page views (mobile) | METRIC | INTEGER | Total count of Overview page views from a mobile device. |
| Page views | Life at page views (mobile) | METRIC | INTEGER | Total count of Life At page views from a mobile device. |
| Page views | Jobs page views (mobile) | METRIC | INTEGER | Total count of Jobs page views from a mobile device. |
| Page views | Insights page views (mobile) | METRIC | INTEGER | Total count of Insights page views from a mobile device. |
| Page views | About page views (mobile) | METRIC | INTEGER | Total count of About page views from a mobile device. |
| Page views | Products page views (desktop) | METRIC | INTEGER | Total count of Products page views from a desktop. |
| Page views | People page views (desktop) | METRIC | INTEGER | Total count of People page views from a desktop. |
| Page views | Overview page views (desktop) | METRIC | INTEGER | Total count of Overview page views from a desktop. |
| Page views | Life at page views (desktop) | METRIC | INTEGER | Total count of Life At page views from a desktop. |
| Page views | Jobs page views (desktop) | METRIC | INTEGER | Total count of Jobs page views from a desktop. |
| Page views | Insights page views (desktop) | METRIC | INTEGER | Total count of Insights page views from a desktop. |
| Page views | About page views (desktop) | METRIC | INTEGER | Total count of About page views from a desktop. |
| Page views | Products page views | METRIC | INTEGER | Total count of Products page views. |
| Page views | Overview page views | METRIC | INTEGER | Total count of Overview page views. |
| Page views | Life at page views | METRIC | INTEGER | Total count of Life At page views. |
| Page views | Insights page views | METRIC | INTEGER | Total count of Insights page views. |
| Page views | About page views | METRIC | INTEGER | Total count of About page views. |
| Page views | Page views (desktop) | METRIC | INTEGER | Total count of page views from a desktop. |
| Unique page views | Unique careers page views (mobile) | METRIC | INTEGER | Unique count of Careers page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique products page views (mobile) | METRIC | INTEGER | Unique count of Products page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique people page views (mobile) | METRIC | INTEGER | Unique count of People page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique Overview page views (mobile) | METRIC | INTEGER | Unique count of Overview page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique life at page views (mobile) | METRIC | INTEGER | Unique count of Life At page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique jobs page views (mobile) | METRIC | INTEGER | Unique count of Jobs page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique insights page views (mobile) | METRIC | INTEGER | Unique count of Insights page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique about page views (mobile) | METRIC | INTEGER | Unique count of About page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique careers page views (desktop) | METRIC | INTEGER | Unique count of Careers page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique careers page views | METRIC | INTEGER | Unique count of Careers page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique products page views (desktop) | METRIC | INTEGER | Unique count of Products page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique people page views (desktop) | METRIC | INTEGER | Unique count of People page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique overview page views (desktop) | METRIC | INTEGER | Unique count of Overview page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique life at page views (desktop) | METRIC | INTEGER | Unique count of Life At page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique jobs page views (desktop) | METRIC | INTEGER | Unique count of Jobs page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique insights page views (desktop) | METRIC | INTEGER | Unique count of Insights page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique about page views (desktop) | METRIC | INTEGER | Unique count of About page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique products page views | METRIC | INTEGER | Unique count of Products page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique people page views | METRIC | INTEGER | Unique count of People page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique overview page views | METRIC | INTEGER | Unique count of Overview page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique life at page views | METRIC | INTEGER | Unique count of Life At page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique jobs page views | METRIC | INTEGER | Unique count of Jobs page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique insights page views | METRIC | INTEGER | Unique count of Insights page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique page views (desktop) | METRIC | INTEGER | Unique count of all page views from a desktop. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique Page views (mobile) | METRIC | INTEGER | Unique count of all page views from a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique page views | METRIC | INTEGER | Unique count of all page views, i.e. all pages from a desktop or a mobile device. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Unique page views | Unique about page views | METRIC | INTEGER | Unique count of About page views. Unique visitors are calculated daily and are not de-duplicated over multiple days. |
| Careers page clicks | Careers page banner promo clicks | METRIC | INTEGER | Number of clicks on the banner promo on the careers page. |
| Careers page clicks | Careers page employees clicks | METRIC | INTEGER | Number of clicks on the employees section on the careers page. |
| Careers page clicks | Careers page employees clicks (mobile) | METRIC | INTEGER | Number of clicks on the employees section on the careers page from a mobile device. |
| Careers page clicks | Careers page promo links clicks | METRIC | INTEGER | Number of clicks on the promo links on the careers page. |
| Careers page clicks | Careers page promo links clicks (mobile) | METRIC | INTEGER | Number of clicks on the promo links on the careers page from a mobile device. |
| Careers page clicks | Careers page jobs clicks | METRIC | INTEGER | Number of clicks on the jobs section on the careers page. |
| Careers page clicks | Careers page jobs clicks (mobile) | METRIC | INTEGER | Number of clicks on the jobs section on the careers page from a mobile device |
| Custom button clicks | Custom button clicks | METRIC | INTEGER | Total Number of clicks on the custom button. |
| Custom button clicks | View website button clicks (desktop) | METRIC | INTEGER | Total Number of clicks on the view website button from desktop. |
| Custom button clicks | Contact us button clicks (desktop) | METRIC | INTEGER | Total Number of clicks on the custom button from a desktop. |
| Custom button clicks | Register button clicks (desktop) | METRIC | INTEGER | Total Number of clicks on the register button from desktop. |
| Custom button clicks | Sign up button clicks (desktop) | METRIC | INTEGER | Total Number of clicks on the sign up button from a desktop. |
| Custom button clicks | Learn more button clicks (desktop) | METRIC | INTEGER | Total Number of clicks on the learn more button from desktop. |
| Custom button clicks | View website button clicks (mobile) | METRIC | INTEGER | Total Number of clicks on the view website button from mobile device. |
| Custom button clicks | Contact us button clicks (mobile) | METRIC | INTEGER | Total Number of clicks on the custom button from a mobile device. |
| Custom button clicks | Register button clicks (mobile) | METRIC | INTEGER | Total Number of clicks on the register button from mobile device. |
| Custom button clicks | Sign up button clicks (mobile) | METRIC | INTEGER | Total Number of clicks on the sign up button from a mobile device. |
| Custom button clicks | Learn more button clicks (mobile) | METRIC | INTEGER | Total Number of clicks on the learn more button from mobile device. |
| Time | Year | DIMENSION | YEAR | Metrics are broken down yearly |
| Time | Year month | DIMENSION | YEARMONTH | Metrics are broken down monthly |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Metrics are broken down monthly |
| Time | Month | DIMENSION | MONTHNAME | Metrics are broken down monthly |
| Time | Month Number | DIMENSION | MONTH | Metrics are broken down monthly |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | Metrics are broken down weekly |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | Metrics are broken down ISO weekly |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. |
| Time | Date | DIMENSION | DATE | Metrics are broken down daily |
| Pages | Page name | DIMENSION | STRING | Page name |
| Pages | Page ID | DIMENSION | STRING | Page ID |
| Pages | Page website | DIMENSION | URL | Page website |
| Posts | Post URN | DIMENSION | STRING | Post URNs are unique identifiers to entities such as organizations or a person. |
| Posts | Post URL | DIMENSION | URL | URL to the LinkedIn post |
| Posts | Post media category | DIMENSION | STRING | Media category of the post |
| Posts | Post media URL | DIMENSION | IMAGE_URL | Media URL of the post, if exists. |
| Posts | Post text | DIMENSION | STRING | Text of the post |
| Posts | Post creation date | DIMENSION | DATE | Date the post was created |
| Posts | Post title | DIMENSION | STRING | Title of the post |
| Demographics | Company size | DIMENSION | STRING | Approximate company size of LinkedIn members engaged. |
| Demographics | Industry | DIMENSION | STRING | Industry of LinkedIn members engaged with campaigns. |
| Demographics | Seniority | DIMENSION | STRING | Seniority of LinkedIn members engaged. |
| Demographics | Association type | DIMENSION | STRING | Association, with values of Employee or Non-employee |
| Demographics | Job function | DIMENSION | STRING | Job function of LinkedIn members engaged. |
| Demographics | Country | DIMENSION | COUNTRY | Country of LinkedIn members engaged. |
| Demographics | Region | DIMENSION | REGION | Region of LinkedIn members engaged. |