Facebook Ads
Google Ads
Shopify
Google Analytics 4
Tiktok Ads
Linkedin Ads
Amazon Ads
Klaviyo
Microsoft/Bing Ads
Snapchat Ads
Instagram Insights
Google Search Console
Facebook Insights
Amazon Seller
WooCommerce
Pinterest Ads
Google My Business
YouTube Analytics
Google Trends
Apple Search Ads
HubSpot
Twitter AdsPinterest Ads Metrics and Dimensions
Field group | Field | Type | Data type | Description |
|---|---|---|---|---|
| Performance | Impressions paid (all) | METRIC | INTEGER | The number of impressions from your promoted Pins. This includes both paid impressions and over-delivered impressions |
| Performance | Impressions paid | METRIC | INTEGER | The number of impressions that you paid for |
| Performance | Gross impressions (paid) | METRIC | INTEGER | Unfiltered number of times your ad was on screen (paid) |
| Performance | Impressions earned | METRIC | INTEGER | Total number of times your ad was viewed after being saved to another person's board |
| Performance | Total Impressions | METRIC | INTEGER | The number of impressions from earned and paid sources |
| Performance | Frequency | METRIC | FLOAT | The average number of times each user saw your ad |
| Performance | reach | METRIC | INTEGER | Total number of unique users who saw your ads |
| Performance | Clicks paid | METRIC | INTEGER | The number of clicks from your promoted Pins. This includes both paid clicks and over-delivered clicks |
| Performance | Clicks earned | METRIC | INTEGER | The number of clicks from Repins of your promoted Pins |
| Performance | Gross clicks | METRIC | INTEGER | Unfiltered number of times someone clicks your ad (paid) |
| Performance | Clicks | METRIC | INTEGER | The number of clicks from earned and paid sources |
| Performance | Effective CTR | METRIC | RATIO | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) |
| Performance | CTR | METRIC | RATIO | Paid clicks divided by paid impressions |
| Performance | CTR earned | METRIC | RATIO | Earned clicks divided by earned impressions |
| Performance | Outbound clicks paid | METRIC | INTEGER | The total number of paid outbound clicks from your promoted Pins |
| Performance | Outbound clicks earned | METRIC | INTEGER | The total number of earned outbound clicks from your promoted Pins |
| Performance | Conversions | METRIC | INTEGER | This is the sum of all website conversions. For example, if you track sign ups and checkouts on your website, it is the sum of all sign ups and checkouts attributed from clicks, engagements and views on Pinterest |
| Performance | Conversions quantity | METRIC | INTEGER | Conversions quantity |
| Performance | Conversions value | METRIC | CURRENCY | Conversions value |
| Performance | Saves paid | METRIC | INTEGER | Total number of saves for your ad |
| Performance | Saves earned | METRIC | INTEGER | Number of times your ad was saved from another person's board |
| Performance | Paid save rate | METRIC | RATIO | Paid saves divided by paid impressions |
| Performance | Repin rate | METRIC | RATIO | The rate of Repins |
| Performance | Engagements paid | METRIC | INTEGER | Total engagements from paid sources |
| Performance | Engagements earned | METRIC | INTEGER | Total engagements from earned sources |
| Performance | Engagements | METRIC | INTEGER | Total engagements from earned and paid sources |
| Performance | Engagement rate | METRIC | RATIO | Paid engagements divided by paid impressions |
| Performance | Effective engagement rate | METRIC | RATIO | The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks. |
| Performance | Amount spent | METRIC | CURRENCY | The money you spent for promoted Pins, in the currency of the advertiser |
| Performance | Amount spent (USD) | METRIC | CURRENCY_USD | The money you spent for promoted Pins, in USD |
| Performance | Amount spent (EUR) | METRIC | CURRENCY_EUR | The money you spent for promoted Pins, in EUR |
| Performance | Amount spent (GBP) | METRIC | CURRENCY_GBP | The money you spent for promoted Pins, in GBP |
| Performance | CPM | METRIC | CURRENCY | Cost per thousand first-order impressions |
| Performance | Effective CPM | METRIC | CURRENCY | Effective CPM (including first-order and downstream impressions) in micro dollars |
| Performance | CPC | METRIC | CURRENCY | Cost per click |
| Performance | Effective CPC | METRIC | CURRENCY | Effective CPC (including first-order and downstream clicks) |
| Performance | CPE | METRIC | CURRENCY | Cost per engagement |
| Performance | Web sessions | METRIC | INTEGER | Total number of sessions loaded in a browser |
| Performance | Paid web sessions | METRIC | INTEGER | Number of paid sessions loaded in a browser |
| Performance | Earned web sessions | METRIC | INTEGER | Number of earned sessions loaded in a browser |
| Video engagements | Avg video watch time paid | METRIC | SECONDS | Average watch time of all video ads, including seeks and loops |
| Video engagements | Avg video watch time earned | METRIC | SECONDS | Average watch time of all video ads, including seeks and loops, after being saved to another person board |
| Video engagements | Avg video watch time | METRIC | SECONDS | Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback. |
| Video engagements | Video starts paid | METRIC | INTEGER | Number of times your video ad started playing |
| Video engagements | Video starts earned | METRIC | INTEGER | Number of times your video ad started playing after it was saved to another person board |
| Video engagements | Total video starts | METRIC | INTEGER | Total number of times your video ad started playing (paid and earned) |
| Video engagements | Video views paid | METRIC | INTEGER | Number of times your video ad played continuously for 2 seconds while 50% in view |
| Video engagements | Video views earned | METRIC | INTEGER | Number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person board |
| Video engagements | Total video views | METRIC | INTEGER | Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned) |
| Video engagements | Video views at 100% paid | METRIC | INTEGER | Number of times your video ad reached 100% of its length, including views that skipped ahead to this point |
| Video engagements | Video views at 100% earned | METRIC | INTEGER | Number of times your video ad reached 100% of its length after it was saved to another person board, including views that skipped ahead to this point |
| Video engagements | Total video played at 100% | METRIC | INTEGER | Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) |
| Video engagements | Video views at 25% paid | METRIC | INTEGER | Number of times your video ad reached 25% of its length, including views that skipped ahead to this point |
| Video engagements | Video views at 25% earned | METRIC | INTEGER | Number of times your video ad reached 25% of its length after it was saved to another person board, including views that skipped ahead to this point |
| Video engagements | Total video played at 25% | METRIC | INTEGER | Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) |
| Video engagements | Video views at 50% paid | METRIC | INTEGER | Number of times your video ad reached 50% of its length, including views that skipped ahead to this point |
| Video engagements | Video views at 50% earned | METRIC | INTEGER | Number of times your video ad reached 50% of its length after it was saved to another person board, including views that skipped ahead to this point |
| Video engagements | Total video played at 50% | METRIC | INTEGER | Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) |
| Video engagements | Video views at 75% paid | METRIC | INTEGER | Number of times your video ad reached 75% of its length, including views that skipped ahead to this point |
| Video engagements | Video views at 75% earned | METRIC | INTEGER | Number of times your video ad reached 75% of its length after it was saved to another person board, including views that skipped ahead to this point |
| Video engagements | Total video played at 75% | METRIC | INTEGER | Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) |
| Video engagements | Video views at 95% paid | METRIC | INTEGER | Number of times your video ad reached 95% of its length, including views that skipped ahead to this point |
| Video engagements | Video views at 95% earned | METRIC | INTEGER | Number of times your video ad reached 95% of its length after it was saved to another person board, including views that skipped ahead to this point |
| Video engagements | Total video played at 95% | METRIC | INTEGER | Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) |
| Video engagements | Video views paid (3 Sec) | METRIC | INTEGER | The number of times your video ad played continuously for 3 seconds while 50% in view |
| Video engagements | Video views earned (3 Sec) | METRIC | INTEGER | The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board |
| Video engagements | Total video views (3 Sec) | METRIC | INTEGER | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) |
| Video engagements | Cost per 100% video view | METRIC | CURRENCY | The cost per first-order completed video view |
| Video engagements | Cost per 95% video view | METRIC | CURRENCY | The cost per first-order at least 95% completed video view |
| Video engagements | Cost per 2s, 50% video view | METRIC | CURRENCY | The cost per first-order MRC video view in micro dollars |
| Video engagements | Video length | METRIC | FLOAT | Runtime of your video ad |
| Video engagements | CPCV (100%) | METRIC | CURRENCY | Average cost per video view that was watched to completion |
| Video engagements | CPCV (95%) | METRIC | CURRENCY | Average cost per video that was watched until 95% of its length |
| Video engagements | CPV | METRIC | CURRENCY | Average cost per video view |
| View category conversions | Click-through conversions | METRIC | INTEGER | Total number of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| View category conversions | Conv. quantity (Click) | METRIC | INTEGER | The quantity from total click view category actions from your promoted Pins |
| View category conversions | Click-through value | METRIC | CURRENCY | Total value of category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| View category conversions | View-through conversions | METRIC | INTEGER | Total number of category view events resulting from views of your ad. This metric may include conversions that are modeled. |
| View category conversions | Conv. quantity (View) | METRIC | INTEGER | The quantity from total view view category actions from your promoted Pins |
| View category conversions | View-through value | METRIC | CURRENCY | Total value of category events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| View category conversions | Engagement conversions | METRIC | INTEGER | Total number of category view events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| View category conversions | Conv. quantity (Engagement) | METRIC | INTEGER | The quantity from total engagement view category actions from your promoted Pins |
| View category conversions | Engagement value | METRIC | CURRENCY | Total value of category events resulting from engagements with your ad (via save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| View category conversions | Web conversions | METRIC | INTEGER | Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| View category conversions | Web order value | METRIC | CURRENCY | Total value of web category view events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| View category conversions | Web CPA (View category) | METRIC | CURRENCY | Average cost per web category view event. This metric may include conversions that are modeled. |
| View category conversions | Web ROAS (View category) | METRIC | RATIO | Average return on ad spend for web category view events. This metric may include conversions that are modeled. |
| View category conversions | Web click-through conv. | METRIC | INTEGER | Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| View category conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| View category conversions | Web view-through conv. | METRIC | INTEGER | Total number of web category view events resulting from views of your ad. This metric may include conversions that are modeled. |
| View category conversions | Web order value (View) | METRIC | CURRENCY | Total value of web category view events resulting from views of your ad. This metric may include conversions that are modeled. |
| View category conversions | Web engagement conv. | METRIC | INTEGER | Total number of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| View category conversions | Web engagement order value | METRIC | CURRENCY | Total value of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| View category conversions | Desktop to desktop conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| View category conversions | Desktop to mobile conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| View category conversions | Desktop to tablet conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| View category conversions | Mobile to desktop conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| View category conversions | Mobile to mobile conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| View category conversions | Mobile to tablet conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| View category conversions | Tablet to desktop conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| View category conversions | Tablet to mobile conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| View category conversions | Tablet to tablet conv. | METRIC | INTEGER | Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| Add to cart conversions | Click-through conversions | METRIC | INTEGER | Total number of add to cart events resulting from clicks on your ads |
| Add to cart conversions | Conv. quantity (Click) | METRIC | INTEGER | Total quantity of add to cart events resulting from clicks on your ads |
| Add to cart conversions | Click-through value | METRIC | CURRENCY | Total value of add to cart events resulting from clicks on your ads |
| Add to cart conversions | View-through conversions | METRIC | INTEGER | Total number of add to cart events resulting from views of your ads |
| Add to cart conversions | Conv. quantity (View) | METRIC | INTEGER | Total quantity of add to cart events resulting from views of your ads |
| Add to cart conversions | View-through value | METRIC | CURRENCY | Total value of add to cart events resulting from views of your ads |
| Add to cart conversions | Engagement conversions | METRIC | INTEGER | total_engagement_add_to_cart |
| Add to cart conversions | Conv. quantity (Engagement) | METRIC | FLOAT | Total quantity of add to cart events resulting from engagement with your ads |
| Add to cart conversions | Engagement value | METRIC | CURRENCY | Total value of add to cart events resulting from engagement with your ads |
| Add to cart conversions | Web conversions | METRIC | INTEGER | Total number of web add to cart events resulting from interactions with your ads |
| Add to cart conversions | Web order value | METRIC | CURRENCY | Total value of web add to cart events resulting from interactions with your ads |
| Add to cart conversions | CPA (add to cart) | METRIC | CURRENCY | Average cost per add to cart event |
| Add to cart conversions | ROAS (add to cart) | METRIC | RATIO | Average return on ad spend for add to cart events |
| Add to cart conversions | Web click-through conv. | METRIC | INTEGER | Total number of web add to cart events resulting from clicks on your ads |
| Add to cart conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web add to cart events resulting from interactions with your ads |
| Add to cart conversions | Web view-through conv. | METRIC | INTEGER | Total number of web add to cart events resulting from views of your ads |
| Add to cart conversions | Web order value (View) | METRIC | CURRENCY | Total value of web add to cart events resulting from views of your ads |
| Add to cart conversions | Web engagement conv. | METRIC | INTEGER | Total number of web add to cart events resulting from engagement with your ads |
| Add to cart conversions | Web engagement order value | METRIC | CURRENCY | Total value of web add to cart events resulting from engagement with your ads |
| Add to cart conversions | Desktop to desktop conv. | METRIC | FLOAT | Total number of desktop add to cart actions leading to a desktop add to cart conversion |
| Add to cart conversions | Desktop to mobile conv. | METRIC | INTEGER | Total number of desktop add to cart actions leading to a mobile add to cart conversion |
| Add to cart conversions | Desktop to tablet conv. | METRIC | INTEGER | Total number of desktop add to cart actions leading to a tablet add to cart conversion |
| Add to cart conversions | Mobile to desktop conv. | METRIC | INTEGER | Total number of mobile add to cart actions leading to a desktop add to cart conversion |
| Add to cart conversions | Mobile to mobile conv. | METRIC | INTEGER | Total number of mobile add to cart actions leading to a mobile add to cart conversion |
| Add to cart conversions | Mobile to tablet conv. | METRIC | INTEGER | Total number of desktop add to cart actions leading to a mobile add to cart conversion |
| Add to cart conversions | Tablet to desktop conv. | METRIC | INTEGER | Total number of tablet add to cart actions leading to a desktop add to cart conversion |
| Add to cart conversions | Tablet to mobile conv. | METRIC | INTEGER | Total number of tablet add to cart actions leading to a mobile add to cart conversion |
| Add to cart conversions | Tablet to tablet conv. | METRIC | INTEGER | Total number of tablet add to cart actions leading to a tablet add to cart conversion |
| Add to cart conversions (In-app) | Conversions | METRIC | INTEGER | Total number of in-app add to cart events resulting from interactions with your ads |
| Add to cart conversions (In-app) | Order value | METRIC | CURRENCY | Total value of in-app add to cart events resulting from interactions with your ads |
| Add to cart conversions (In-app) | CPA (add to cart) | METRIC | CURRENCY | Average cost per in-app add to cart events |
| Add to cart conversions (In-app) | ROAS (add to cart) | METRIC | RATIO | Average return on spend for in-app add to cart events |
| Add to cart conversions (In-app) | Click-through conversions | METRIC | INTEGER | Total number of in-app add to cart events resulting from clicks on your ads |
| Add to cart conversions (In-app) | Click-through order value | METRIC | CURRENCY | Total value of in-app add to cart events resulting from clicks on your ads |
| Add to cart conversions (In-app) | View-through conversions | METRIC | INTEGER | Total number of in-app add to cart events resulting from views of your ads |
| Add to cart conversions (In-app) | View-through order value | METRIC | CURRENCY | Total value of in-app add to cart events resulting from views of your ads |
| Add to cart conversions (In-app) | Engagement conversions | METRIC | INTEGER | Total number of in-app add to cart events resulting from engagement with your ads |
| Add to cart conversions (In-app) | Engagement order value | METRIC | CURRENCY | Total value of in-app add to cart events resulting from engagement with your ads |
| Search conversions | Click-through conversions | METRIC | INTEGER | Total number of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Search conversions | Conv. quantity (Click) | METRIC | INTEGER | The quantity from total click search actions from your promoted Pins |
| Search conversions | Click-through value | METRIC | INTEGER | Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Search conversions | View-through conversions | METRIC | INTEGER | Total number of website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| Search conversions | Conv. quantity (View) | METRIC | INTEGER | The quantity from total view search actions from your promoted Pins |
| Search conversions | View-through value | METRIC | CURRENCY | Total value of website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| Search conversions | Engagement conversions | METRIC | INTEGER | Total number of website search events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled. |
| Search conversions | Conv. quantity (Engagement) | METRIC | INTEGER | The quantity from total engagement search actions from your promoted Pins |
| Search conversions | Engagement value | METRIC | CURRENCY | Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| Search conversions | Web conversions | METRIC | INTEGER | Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Search conversions | Web order value | METRIC | CURRENCY | Total value of web website search events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| Search conversions | Web CPA (Website search) | METRIC | CURRENCY | Average cost per web website search event. This metric may include conversions that are modeled. |
| Search conversions | Web ROAS (Website search) | METRIC | RATIO | Average return on ad spend for web website search events. This metric may include conversions that are modeled. |
| Search conversions | Web click-through conv. | METRIC | INTEGER | Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Search conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Search conversions | Web view-through conv. | METRIC | INTEGER | Total number of web website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| Search conversions | Web order value (View) | METRIC | CURRENCY | Total value of web website search events resulting from views of your ad. This metric may include conversions that are modeled. |
| Search conversions | Web engagement conv. | METRIC | INTEGER | Total number of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Search conversions | Web engagement order value | METRIC | CURRENCY | Total value of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Search conversions | Desktop to desktop conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| Search conversions | Desktop to mobile conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| Search conversions | Desktop to tablet conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| Search conversions | Mobile to desktop conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| Search conversions | Mobile to mobile conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| Search conversions | Mobile to tablet conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| Search conversions | Tablet to desktop conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| Search conversions | Tablet to mobile conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| Search conversions | Tablet to tablet conv. | METRIC | INTEGER | Number of search conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| Search conversions (In-app) | Conversions | METRIC | INTEGER | Total number of in-app website search events resulting from clicks on your ad |
| Search conversions (In-app) | Order value | METRIC | CURRENCY | Total value of in-app website search events resulting from interactions with your ad |
| Search conversions (In-app) | CPA (Website search) | METRIC | CURRENCY | Average cost per in-app website search event |
| Search conversions (In-app) | ROAS (Website search) | METRIC | RATIO | Average return on ad spend for in-app website search events |
| Search conversions (In-app) | Click-through conversions | METRIC | INTEGER | Total number of in-app website search events resulting from clicks on your ad |
| Search conversions (In-app) | Click-through order value | METRIC | CURRENCY | Total value of in-app website search events resulting from clicks on your ad |
| Search conversions (In-app) | View-through conversions | METRIC | INTEGER | Total number of in-app website search events resulting from views of your ad |
| Search conversions (In-app) | View-through order value | METRIC | CURRENCY | Total value of in-app website search events resulting from views of your ad |
| Search conversions (In-app) | Engagement conversions | METRIC | INTEGER | Total number of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Search conversions (In-app) | Engagement order value | METRIC | CURRENCY | Total value of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Lead conversions | Conversions | METRIC | INTEGER | Total leads from clicks, engagements and views |
| Lead conversions | Click-through conversions | METRIC | INTEGER | Total number of lead events resulting from clicks on your ads |
| Lead conversions | Conv. quantity (Click) | METRIC | INTEGER | Total quantity of lead events resulting from clicks on your ads |
| Lead conversions | Click-through value | METRIC | CURRENCY | Total value of lead events resulting from clicks on your ads |
| Lead conversions | View-through conversions | METRIC | INTEGER | Total number of lead events resulting from views of your ads |
| Lead conversions | Conv. quantity (View) | METRIC | INTEGER | Total quantity of lead events resulting from views of your ads |
| Lead conversions | View-through value | METRIC | CURRENCY | Total value of lead events resulting from views of your ads |
| Lead conversions | Engagement conversions | METRIC | INTEGER | Total number of lead events resulting from engagement with your ads |
| Lead conversions | Conv. quantity (Engagement) | METRIC | INTEGER | Total quantity of lead events resulting from engagement with your ads |
| Lead conversions | Engagement value | METRIC | CURRENCY | Total value of lead events resulting from engagement with your ads |
| Lead conversions | Web conversions | METRIC | INTEGER | Total number of web lead events resulting from clicks on your ad |
| Lead conversions | Web order value | METRIC | CURRENCY | Total value of web lead events resulting from interactions with your ad |
| Lead conversions | Web CPA (Lead) | METRIC | CURRENCY | cost per lead event |
| Lead conversions | Web ROAS (Lead) | METRIC | RATIO | Average return on ad spend for web lead events. This metric may include conversions that are modeled. |
| Lead conversions | Web click-through conv. | METRIC | FLOAT | Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Lead conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Lead conversions | Web view-through conv. | METRIC | INTEGER | Total number of web lead events resulting from views of your ad. This metric may include conversions that are modeled. |
| Lead conversions | Web order value (View) | METRIC | CURRENCY | Total value of web lead events resulting from views of your ad. This metric may include conversions that are modeled. |
| Lead conversions | Web engagement conv. | METRIC | INTEGER | Total number of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Lead conversions | Web engagement order value | METRIC | CURRENCY | Total value of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Lead conversions | Desktop to desktop conv. | METRIC | INTEGER | Total number of desktop lead actions leading to a desktop lead conversion |
| Lead conversions | Desktop to mobile conv. | METRIC | INTEGER | Total number of desktop lead actions leading to a mobile lead conversion |
| Lead conversions | Desktop to tablet conv. | METRIC | INTEGER | Total number of desktop lead actions leading to a tablet lead conversion |
| Lead conversions | Mobile to desktop conv. | METRIC | INTEGER | Total number of mobile lead actions leading to a desktop lead conversion |
| Lead conversions | Mobile to mobile conv. | METRIC | INTEGER | Total number of mobile lead actions leading to a mobile lead conversion |
| Lead conversions | Mobile to tablet conv. | METRIC | INTEGER | Total number of mobile lead actions leading to a tablet lead conversion |
| Lead conversions | Tablet to desktop conv. | METRIC | INTEGER | Total number of tablet lead actions leading to a desktop lead conversion |
| Lead conversions | Tablet to mobile conv. | METRIC | INTEGER | Total number of tablet lead actions leading to a mobile lead conversion |
| Lead conversions | Tablet to tablet conv. | METRIC | INTEGER | Total number of tablet lead actions leading to a tablet lead conversion |
| Lead conversions (Offline) | Conversions | METRIC | INTEGER | Total number of offline lead events resulting from clicks on your ad |
| Lead conversions (Offline) | Order value | METRIC | CURRENCY | Total value of offline lead events resulting from interactions with your ad |
| Lead conversions (Offline) | CPA (Lead) | METRIC | CURRENCY | Average cost per offline lead event |
| Lead conversions (Offline) | ROAS (Lead) | METRIC | RATIO | Average return on ad spend for offline lead events |
| Lead conversions (Offline) | Click-through conversions | METRIC | INTEGER | Total number of offline lead events resulting from clicks on your ad |
| Lead conversions (Offline) | Click-through order value | METRIC | CURRENCY | Total value of offline lead events resulting from clicks on your ad |
| Lead conversions (Offline) | View-through conversions | METRIC | INTEGER | Total number of offline lead events resulting from views of your ad |
| Lead conversions (Offline) | View-through order value | METRIC | CURRENCY | Total value of offline lead events resulting from views of your ad |
| Lead conversions (Offline) | Engagement conversions | METRIC | INTEGER | Total number of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Lead conversions (Offline) | Engagement order value | METRIC | CURRENCY | Total value of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe) |
| App install conversions | Conversions | METRIC | INTEGER | Total number of app install events resulting from interactions with your ads |
| App install conversions | Order value | METRIC | CURRENCY | Total value of app install events resulting from interactions with your ad |
| App install conversions | CPA (App install) | METRIC | CURRENCY | Average cost per app install events |
| App install conversions | Click-through conversions | METRIC | INTEGER | Total number of app install events resulting from clicks on your ads |
| App install conversions | Click-through value | METRIC | CURRENCY | Total value of app install events resulting from clicks on your ads |
| App install conversions | View-through conversions | METRIC | INTEGER | Total number of app install events resulting from views of your ads |
| App install conversions | View-through value | METRIC | CURRENCY | Total value of app install events resulting from views of your ads |
| App install conversions | Engagement conversions | METRIC | CURRENCY | Total number of app install events resulting from engagement with your ads |
| App install conversions | Engagement value | METRIC | CURRENCY | Total value of app install events resulting from engagement with your ads |
| App install conversions | Desktop to desktop conv. | METRIC | INTEGER | Total number of desktop app install actions leading to a desktop app install conversion |
| App install conversions | Desktop to mobile conv. | METRIC | INTEGER | Total number of desktop app install actions leading to a mobile app install conversion |
| App install conversions | Desktop to tablet conv. | METRIC | INTEGER | Total number of desktop app install actions leading to a tablet app install conversion |
| App install conversions | Mobile to desktop conv. | METRIC | INTEGER | Total number of mobile app install actions leading to a desktop app install conversion |
| App install conversions | Mobile to mobile conv. | METRIC | INTEGER | Total number of mobile app install actions leading to a mobile app install conversion |
| App install conversions | Mobile to tablet conv. | METRIC | INTEGER | Total number of mobile app install actions leading to a tablet app install conversion |
| App install conversions | Tablet to desktop conv. | METRIC | INTEGER | Total number of tablet app install actions leading to a desktop app install conversion |
| App install conversions | Tablet to mobile conv. | METRIC | INTEGER | Total number of tablet app install actions leading to a mobile app install conversion |
| App install conversions | Tablet to tablet conv. | METRIC | INTEGER | Total number of tablet app install actions leading to a tablet app install conversion |
| App install conversions (In-app) | Conversions | METRIC | INTEGER | Total number of in-app app install events resulting from interactions with your ads |
| App install conversions (In-app) | Order value | METRIC | CURRENCY | Total value of in-app app install events resulting from interactions with your ad |
| App install conversions (In-app) | CPA (App install) | METRIC | CURRENCY | Average cost per in-app app install events |
| App install conversions (In-app) | ROAS (App install) | METRIC | RATIO | Average return on ad spend for in-app app install events |
| App install conversions (In-app) | Click-through conversions | METRIC | INTEGER | Total number of in-app app install events resulting from clicks on your ads |
| App install conversions (In-app) | Click-through order value | METRIC | CURRENCY | Total value of in-app app install events resulting from clicks on your ads |
| App install conversions (In-app) | View-through conversions | METRIC | INTEGER | Total number of in-app app install events resulting from views of your ads |
| App install conversions (In-app) | View-through order value | METRIC | CURRENCY | Total value of in-app app install events resulting from views of your ads |
| App install conversions (In-app) | Engagement conversions | METRIC | INTEGER | Total number of in-app app install events resulting from engagement with your ads |
| App install conversions (In-app) | Engagement order value | METRIC | CURRENCY | Total value of in-app app install events resulting from engagement with your ads |
| Checkout conversions | Conversions | METRIC | INTEGER | Total number of checkout events that resulted from interactions with your ad |
| Checkout conversions | Conversions Value | METRIC | CURRENCY | Total value of checkout events resulting from interactions with your ad |
| Checkout conversions | Order quantity (Checkout) | METRIC | INTEGER | The total quantity from checkout conversions |
| Checkout conversions | CPA (Checkout) | METRIC | CURRENCY | Average cost per checkout event |
| Checkout conversions | ROAS (Checkout) | METRIC | RATIO | Average return on ad spend for checkout events |
| Checkout conversions | Click-through conversions | METRIC | INTEGER | Checkouts that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Checkout conversions | Order quantity (Click) | METRIC | INTEGER | Clicks checkout quantity |
| Checkout conversions | Click-through order value | METRIC | CURRENCY | Clicks checkout value |
| Checkout conversions | View-through conversions | METRIC | INTEGER | Checkouts that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest |
| Checkout conversions | Order quantity (View) | METRIC | INTEGER | Views checkout quantity |
| Checkout conversions | View-through order value | METRIC | CURRENCY | Views checkout value |
| Checkout conversions | Engagement conversions | METRIC | INTEGER | Engagements checkout |
| Checkout conversions | Order quantity (Engagement) | METRIC | INTEGER | Engagements checkout quantity |
| Checkout conversions | Engagement order value | METRIC | CURRENCY | Engagements checkout value |
| Checkout conversions | Desktop to desktop conv. | METRIC | INTEGER | Checkouts desktop action to desktop conversion |
| Checkout conversions | Desktop to mobile conv. | METRIC | INTEGER | Checkouts desktop action to mobile conversion |
| Checkout conversions | Desktop to tablet conv. | METRIC | INTEGER | Checkouts desktop action to tablet conversion |
| Checkout conversions | Mobile to desktop conv. | METRIC | INTEGER | Checkouts mobile action to desktop conversion |
| Checkout conversions | Mobile to mobile conv. | METRIC | INTEGER | Checkouts mobile action to mobile conversion |
| Checkout conversions | Mobile to tablet conv. | METRIC | INTEGER | Checkouts mobile action to tablet conversion |
| Checkout conversions | Tablet to desktop conv. | METRIC | INTEGER | Checkouts tablet action to desktop conversion |
| Checkout conversions | Tablet to mobile conv. | METRIC | INTEGER | Checkouts tablet action to mobile conversion |
| Checkout conversions | Tablet to tablet conv. | METRIC | INTEGER | Checkouts tablet action to tablet conversion |
| Checkout conversions | Buyable Pin in app checkout | METRIC | INTEGER | The number of first-order onsite checkouts from your promoted Pins |
| Checkout conversions | Web conversions | METRIC | INTEGER | Total number of web checkout events resulting from clicks on your ad |
| Checkout conversions | Web order value | METRIC | CURRENCY | Total value of web checkout events resulting from interactions with your ad |
| Checkout conversions | Web CPA (Checkout) | METRIC | CURRENCY | Average cost per web checkout event |
| Checkout conversions | Web ROAS (Checkout) | METRIC | RATIO | Average return on ad spend for web checkout events |
| Checkout conversions | Web click-through conv. | METRIC | INTEGER | Total number of web checkout events resulting from clicks on your ad |
| Checkout conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web checkout events resulting from clicks on your ad |
| Checkout conversions | Web view-through conv. | METRIC | INTEGER | Total number of web checkout events resulting from views of your ad |
| Checkout conversions | Web order value (View) | METRIC | CURRENCY | Total value of web checkout events resulting from views of your ad |
| Checkout conversions | Web engagement conv. | METRIC | INTEGER | Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Checkout conversions | Web engagement order value | METRIC | CURRENCY | Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Checkout conversions | Conversions | METRIC | INTEGER | Total number of in-app checkout events resulting from clicks on your ad |
| Checkout conversions | Order value | METRIC | CURRENCY | Total value of in-app checkout events resulting from interactions with your ad |
| Checkout conversions | CPA (Checkout) | METRIC | CURRENCY | Average cost per in-app checkout event |
| Checkout conversions | ROAS (Checkout) | METRIC | RATIO | Average return on ad spend for in-app checkout events |
| Checkout conversions | Click-through conversions | METRIC | INTEGER | Total number of in-app checkout events resulting from clicks on your ad |
| Checkout conversions | Click-through order value | METRIC | CURRENCY | Total value of in-app checkout events resulting from clicks on your ad |
| Checkout conversions | View-through conversions | METRIC | INTEGER | Total number of in-app checkout events resulting from views of your ad |
| Checkout conversions | View-through order value | METRIC | CURRENCY | Total value of in-app checkout events resulting from views of your ad |
| Checkout conversions | Engagement conversions | METRIC | INTEGER | Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Checkout conversions | Engagement order value | METRIC | CURRENCY | Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Checkout conversions (Offline) | Conversions | METRIC | INTEGER | Total number of offline checkout events resulting from clicks on your ad |
| Checkout conversions (Offline) | Order value | METRIC | CURRENCY | Total value of offline checkout events resulting from interactions with your ad |
| Checkout conversions (Offline) | CPA (Checkout) | METRIC | CURRENCY | Average cost per offline checkout event |
| Checkout conversions (Offline) | ROAS (Checkout) | METRIC | RATIO | Average return on ad spend for offline checkout events |
| Checkout conversions (Offline) | Click-through conversions | METRIC | INTEGER | Total number of offline checkout events resulting from clicks on your ad |
| Checkout conversions (Offline) | Click-through order value | METRIC | CURRENCY | Total value of offline checkout events resulting from clicks on your ad |
| Checkout conversions (Offline) | View-through conversions | METRIC | INTEGER | Total number of offline checkout events resulting from views of your ad |
| Checkout conversions (Offline) | View-through order value | METRIC | CURRENCY | Total value of offline checkout events resulting from views of your ad |
| Checkout conversions (Offline) | Engagement conversions | METRIC | INTEGER | Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Checkout conversions (Offline) | Engagement order value | METRIC | CURRENCY | Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Custom conversions | Conversions | METRIC | INTEGER | Total number of custom events resulting from interactions with your ad |
| Custom conversions | Click-through conversions | METRIC | INTEGER | Custom conversions that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Custom conversions | Conv. quantity (Click) | METRIC | INTEGER | Clicks custom quantity |
| Custom conversions | Click-through value | METRIC | CURRENCY | Clicks custom value |
| Custom conversions | View-through conversions | METRIC | INTEGER | Custom conversions that can be traced back to when somebody saw your promoted Pin |
| Custom conversions | Conv. quantity (View) | METRIC | INTEGER | Views custom quantity |
| Custom conversions | View-through value | METRIC | CURRENCY | Views custom value |
| Custom conversions | Engagement conversions | METRIC | INTEGER | Custom conversions that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest |
| Custom conversions | Conv. quantity (Engagement) | METRIC | INTEGER | Engagements custom quantity |
| Custom conversions | Engagement value | METRIC | CURRENCY | Engagements custom value |
| Custom conversions | Web conversions | METRIC | INTEGER | Total number of web custom events resulting from clicks on your ad |
| Custom conversions | Web order value | METRIC | CURRENCY | Total value of web custom events resulting from interactions with your ad |
| Custom conversions | Web CPA | METRIC | CURRENCY | Average cost per web custom event. This metric may include conversions that are modeled. |
| Custom conversions | Web ROAS | METRIC | RATIO | Average return on ad spend for web custom events. This metric may include conversions that are modeled. |
| Custom conversions | Web click-through conv. | METRIC | INTEGER | Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Custom conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Custom conversions | Web view-through conv. | METRIC | INTEGER | Total number of web custom events resulting from views of your ad. This metric may include conversions that are modeled. |
| Custom conversions | Web order value (View) | METRIC | CURRENCY | Total value of web custom events resulting from views of your ad. This metric may include conversions that are modeled. |
| Custom conversions | Web engagement conv. | METRIC | INTEGER | Total number of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Custom conversions | Web engagement order value | METRIC | CURRENCY | Total value of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Custom conversions | Desktop to desktop conv. | METRIC | INTEGER | Custom desktop actions to desktop conversion |
| Custom conversions | Desktop to mobile conv. | METRIC | INTEGER | Custom desktop actions to mobile conversion |
| Custom conversions | Desktop to tablet conv. | METRIC | INTEGER | Custom desktop actions to tablet conversion |
| Custom conversions | Mobile to desktop conv. | METRIC | INTEGER | Custom mobile actions to desktop conversion |
| Custom conversions | Mobile to mobile conv. | METRIC | INTEGER | Custom mobile actions to mobile conversion |
| Custom conversions | Mobile to tablet conv. | METRIC | INTEGER | Custom mobile actions to tablet conversion |
| Custom conversions | Tablet to desktop conv. | METRIC | INTEGER | Custom tablet actions to desktop conversion |
| Custom conversions | Tablet to mobile conv. | METRIC | INTEGER | Custom tablet actions to mobile conversion |
| Custom conversions | Tablet to tablet conv. | METRIC | INTEGER | Custom tablet actions to tablet conversion |
| Custom conversions (Offline) | Conversions | METRIC | INTEGER | Total number of offline custom events resulting from clicks on your ad |
| Custom conversions (Offline) | Order value | METRIC | CURRENCY | Total value of offline custom events resulting from interactions with your ad |
| Custom conversions (Offline) | CPA (Custom) | METRIC | CURRENCY | Average cost per offline custom event |
| Custom conversions (Offline) | ROAS (Custom) | METRIC | RATIO | Average return on ad spend for offline custom events |
| Custom conversions (Offline) | Click-through conversions | METRIC | INTEGER | Total number of offline custom events resulting from clicks on your ad |
| Custom conversions (Offline) | Click-through order value | METRIC | CURRENCY | Total value of offline custom events resulting from clicks on your ad |
| Custom conversions (Offline) | View-through conversions | METRIC | INTEGER | Total number of offline custom events resulting from views of your ad |
| Custom conversions (Offline) | View-through order value | METRIC | CURRENCY | Total value of offline custom events resulting from views of your ad |
| Custom conversions (Offline) | Engagement conversions | METRIC | INTEGER | Total number of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Custom conversions (Offline) | Engagement order value | METRIC | CURRENCY | Total value of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Page visit conversions | Conversions | METRIC | INTEGER | Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| Page visit conversions | CPA (Page visit) | METRIC | CURRENCY | Average cost per page visit event. This metric may include conversions that are modeled. |
| Page visit conversions | ROAS (Page visit) | METRIC | RATIO | Average return on ad spend for page visit events. This metric may include conversions that are modeled. |
| Page visit conversions | Click-through conversions | METRIC | INTEGER | Page visits that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Page visit conversions | Conv. quantity (Click) | METRIC | INTEGER | Clicks page visit quantity |
| Page visit conversions | Click-through value | METRIC | CURRENCY | Clicks page visit value |
| Page visit conversions | View-through conversions | METRIC | INTEGER | Page visits that can be traced back to when somebody saw your promoted Pin |
| Page visit conversions | Conv. quantity (View) | METRIC | INTEGER | Views page visit quantity |
| Page visit conversions | View-through value | METRIC | CURRENCY | Views page visit value |
| Page visit conversions | Engagement conversions | METRIC | INTEGER | Page visits that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest |
| Page visit conversions | Conv. quantity (Engagement) | METRIC | INTEGER | Engagements page visit quantity |
| Page visit conversions | Engagement value | METRIC | CURRENCY | Engagements page visit value |
| Page visit conversions | Web conversions | METRIC | INTEGER | Total number of web page visit events resulting from clicks on your ad |
| Page visit conversions | Web order value | METRIC | CURRENCY | Total value of web page visit events resulting from interactions with your ad |
| Page visit conversions | Web CPA (Page visit) | METRIC | CURRENCY | Average cost per web page visit event |
| Page visit conversions | Web ROAS (Page visit) | METRIC | RATIO | Average return on ad spend for web page visit events |
| Page visit conversions | Web click-through conv. | METRIC | INTEGER | Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Page visit conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Page visit conversions | Web view-through conv. | METRIC | INTEGER | Total number of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
| Page visit conversions | Web order value (View) | METRIC | CURRENCY | Total value of web page visit events resulting from views of your ad. This metric may include conversions that are modeled. |
| Page visit conversions | Web engagement conv. | METRIC | INTEGER | Total number of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Page visit conversions | Web engagement order value | METRIC | CURRENCY | Total value of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Page visit conversions | Desktop to desktop conv. | METRIC | INTEGER | Page visits desktop action to desktop conversion |
| Page visit conversions | Desktop to mobile conv. | METRIC | INTEGER | Page visits desktop action to mobile conversion |
| Page visit conversions | Desktop to tablet conv. | METRIC | INTEGER | Page visits desktop action to tablet conversion |
| Page visit conversions | Mobile to desktop conv. | METRIC | INTEGER | Page visits mobile action to desktop conversion |
| Page visit conversions | Mobile to mobile conv. | METRIC | INTEGER | Page visits mobile action to mobile conversion |
| Page visit conversions | Mobile to tablet conv. | METRIC | INTEGER | Page visits mobile action to tablet conversion |
| Page visit conversions | Tablet to desktop conv. | METRIC | INTEGER | Page visits tablet action to desktop conversion |
| Page visit conversions | Tablet to mobile conv. | METRIC | INTEGER | Page visits tablet action to mobile conversion |
| Page visit conversions | Tablet to tablet conv. | METRIC | INTEGER | Page visits tablet action to tablet conversion |
| Signup conversions | Conversions | METRIC | INTEGER | Total sign-ups from clicks, engagements and views |
| Signup conversions | Conversion value | METRIC | CURRENCY | Total value of signup events resulting from interactions with your ad |
| Signup conversions | Click-through conversions | METRIC | INTEGER | Sign ups that can be traced back to when somebody clicked a promoted Pin and continued to your site, leaving Pinterest |
| Signup conversions | Conv. quantity (click) | METRIC | INTEGER | Clicks sign-up quantity |
| Signup conversions | Click-through value | METRIC | CURRENCY | Clicks sign-up value |
| Signup conversions | View-through conversions | METRIC | INTEGER | Sign ups that can be traced back to when somebody saw your promoted Pin |
| Signup conversions | Conv. quantity (view) | METRIC | INTEGER | Views sign-up quantity |
| Signup conversions | View-through value | METRIC | CURRENCY | Views sign-up value |
| Signup conversions | Engagement conversions | METRIC | CURRENCY | Sign ups that can be traced back to times when people repinned or clicked your promoted Pin to see it close-up, staying on Pinterest |
| Signup conversions | Conv. quantity (engagement) | METRIC | INTEGER | Engagements sign-up quantity |
| Signup conversions | Engagement value | METRIC | CURRENCY | Engagements sign-up value |
| Signup conversions | Desktop to desktop conv. | METRIC | INTEGER | Sign-ups desktop action to desktop conversion |
| Signup conversions | Desktop to mobile conv. | METRIC | INTEGER | Sign-ups desktop action to mobile conversion |
| Signup conversions | Desktop to tablet conv. | METRIC | INTEGER | Sign-ups desktop action to tablet conversion |
| Signup conversions | Mobile to desktop conv. | METRIC | INTEGER | Sign-ups mobile action to desktop conversion |
| Signup conversions | Mobile to mobile conv. | METRIC | INTEGER | Sign-ups mobile action to mobile conversion |
| Signup conversions | Mobile to tablet conv. | METRIC | INTEGER | Sign-ups mobile action to tablet conversion |
| Signup conversions | Tablet to desktop conv. | METRIC | INTEGER | Sign-ups tablet action to desktop conversion |
| Signup conversions | Tablet to mobile conv. | METRIC | INTEGER | Sign-ups tablet action to mobile conversion |
| Signup conversions | Tablet to tablet conv. | METRIC | INTEGER | Sign-ups tablet action to tablet conversion |
| Signup conversions | Web conversions | METRIC | INTEGER | Total number of web signup events resulting from clicks on your ad |
| Signup conversions | Web order value | METRIC | CURRENCY | Total value of web signup events resulting from interactions with your ad |
| Signup conversions | Web CPA (Signup) | METRIC | CURRENCY | Average cost per web signup event. This metric may include conversions that are modeled. |
| Signup conversions | Web ROAS (Signup) | METRIC | RATIO | Average return on ad spend for web signup events. This metric may include conversions that are modeled. |
| Signup conversions | Web click-through conv. | METRIC | INTEGER | Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Signup conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Signup conversions | Web view-through conv. | METRIC | INTEGER | Total number of web signup events resulting from views of your ad. This metric may include conversions that are modeled. |
| Signup conversions | Web order value (View) | METRIC | CURRENCY | Total value of web signup events resulting from views of your ad. This metric may include conversions that are modeled. |
| Signup conversions | Web engagement conv. | METRIC | INTEGER | Total number of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Signup conversions | Web engagement order value | METRIC | CURRENCY | Total value of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Signup conversions (In-app) | Conversions | METRIC | INTEGER | Total number of in-app signup events resulting from clicks on your ad |
| Signup conversions (In-app) | Order value | METRIC | CURRENCY | Total value of in-app signup events resulting from interactions with your ad |
| Signup conversions (In-app) | CPA (Signup) | METRIC | CURRENCY | Average cost per in-app signup event |
| Signup conversions (In-app) | ROAS (Signup) | METRIC | RATIO | Average return on ad spend for in-app signup events |
| Signup conversions (In-app) | Click-through conversions | METRIC | INTEGER | Total number of in-app signup events resulting from clicks on your ad |
| Signup conversions (In-app) | Click-through order value | METRIC | CURRENCY | Total value of in-app signup events resulting from clicks on your ad |
| Signup conversions (In-app) | View-through conversions | METRIC | INTEGER | Total number of in-app signup events resulting from views of your ad |
| Signup conversions (In-app) | View-through order value | METRIC | CURRENCY | Total value of in-app signup events resulting from views of your ad |
| Signup conversions (In-app) | Engagement conversions | METRIC | INTEGER | Total number of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Signup conversions (In-app) | Engagement order value | METRIC | CURRENCY | Total value of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Signup conversions (Offline) | Conversions | METRIC | INTEGER | Total number of offline signup events resulting from clicks on your ad |
| Signup conversions (Offline) | Order value | METRIC | CURRENCY | Total value of offline signup events resulting from interactions with your ad |
| Signup conversions (Offline) | CPA (Signup) | METRIC | CURRENCY | Average cost per offline signup event |
| Signup conversions (Offline) | ROAS (Signup) | METRIC | RATIO | Average return on ad spend for offline signup events |
| Signup conversions (Offline) | Click-through conversions | METRIC | INTEGER | Total number of offline signup events resulting from clicks on your ad |
| Signup conversions (Offline) | Click-through order value | METRIC | CURRENCY | Total value of offline signup events resulting from clicks on your ad |
| Signup conversions (Offline) | View-through conversions | METRIC | INTEGER | Total number of offline signup events resulting from views of your ad |
| Signup conversions (Offline) | View-through order value | METRIC | CURRENCY | Total value of offline signup events resulting from views of your ad |
| Signup conversions (Offline) | Engagement conversions | METRIC | INTEGER | Total number of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Signup conversions (Offline) | Engagement order value | METRIC | CURRENCY | Total value of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Video watch conversions | Click-through conversions | METRIC | INTEGER | Total number of watch video events resulting from clicks on your ads |
| Video watch conversions | Conv. quantity (click) | METRIC | INTEGER | Total quantity of watch video events resulting from clicks on your ads |
| Video watch conversions | Click-through value | METRIC | CURRENCY | Total value of watch video events resulting from clicks on your ads |
| Video watch conversions | View-through conversions | METRIC | INTEGER | Total number of watch video events resulting from views of your ads |
| Video watch conversions | Conv. quantity (view) | METRIC | INTEGER | Total quantity of watch video events resulting from views of your ads |
| Video watch conversions | View-through value | METRIC | CURRENCY | Total value of watch video events resulting from views of your ads |
| Video watch conversions | Engagement conversions | METRIC | INTEGER | Total number of watch video events resulting from engagement with your ads |
| Video watch conversions | Conv. quantity (engagement) | METRIC | INTEGER | Total quantity of watch video events resulting from engagement with your ads |
| Video watch conversions | Engagement value | METRIC | CURRENCY | Total value of watch video events resulting from engagement with your ads |
| Video watch conversions | Web conversions | METRIC | INTEGER | Total number of web watch video events resulting from interactions with your ads |
| Video watch conversions | Web order value | METRIC | CURRENCY | Total value of web watch video events resulting from interactions with your ads |
| Video watch conversions | Web CPA (watch video) | METRIC | CURRENCY | Average cost per web watch video events |
| Video watch conversions | Web ROAS (watch video) | METRIC | RATIO | Average return on spend for web watch video events |
| Video watch conversions | Web click-through conv. | METRIC | INTEGER | Total number of web watch video events resulting from clicks on your ads |
| Video watch conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web watch video events resulting from clicks on your ads |
| Video watch conversions | Web view-through conv. | METRIC | INTEGER | Total number of web watch video events resulting from engagement with your ads |
| Video watch conversions | Web order value (View) | METRIC | CURRENCY | Total value of web watch video events resulting from engagement with your ads |
| Video watch conversions | Web engagement conv. | METRIC | INTEGER | Total number of web watch video events resulting from views of your ads |
| Video watch conversions | Web engagement order value | METRIC | CURRENCY | Total value of web watch video events resulting from views of your ads |
| Video watch conversions | Desktop to desktop conv. | METRIC | INTEGER | Total number of desktop watch video actions leading to a desktop watch video conversion |
| Video watch conversions | Desktop to mobile conv. | METRIC | INTEGER | Total number of desktop watch video actions leading to a MOBILE watch video conversion |
| Video watch conversions | Desktop to tablet conv. | METRIC | INTEGER | Total number of desktop watch video actions leading to a tablet watch video conversion |
| Video watch conversions | Mobile to desktop conv. | METRIC | INTEGER | Total number of mobile watch video actions leading to a desktop watch video conversion |
| Video watch conversions | Mobile to mobile conv. | METRIC | INTEGER | Total number of mobile watch video actions leading to a mobile watch video conversion |
| Video watch conversions | Mobile to tablet conv. | METRIC | INTEGER | Total number of mobile watch video actions leading to a tablet watch video conversion |
| Video watch conversions | Tablet to desktop conv. | METRIC | INTEGER | Total number of tablet watch video actions leading to a desktop watch video conversion |
| Video watch conversions | Tablet to mobile conv. | METRIC | INTEGER | Total number of tablet watch video actions leading to a mobile watch video conversion |
| Video watch conversions | Tablet to tablet conv. | METRIC | INTEGER | Total number of tablet watch video actions leading to a tablet watch video conversion |
| Unknown conversions | Click-through conversions | METRIC | INTEGER | Total number of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Conv. quantity (click) | METRIC | INTEGER | The quantity from total click unknown actions from your promoted Pins |
| Unknown conversions | Click-through value | METRIC | CURRENCY | Total value of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Unknown conversions | View-through conversions | METRIC | INTEGER | Number of unknown events resulting from views of your ads. This metric may include conversions that are modeled. |
| Unknown conversions | Conv. quantity (view) | METRIC | INTEGER | The quantity from total view unknown actions from your promoted Pins |
| Unknown conversions | View-through value | METRIC | CURRENCY | Total value of unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Engagement conversions | METRIC | INTEGER | Total number of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| Unknown conversions | Conv. quantity (engagement) | METRIC | INTEGER | The quantity from total engagement unknown actions from your promoted Pins |
| Unknown conversions | Engagement value | METRIC | CURRENCY | Total value of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled. |
| Unknown conversions | Desktop to desktop conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on desktop |
| Unknown conversions | Desktop to mobile conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on mobile |
| Unknown conversions | Desktop to tablet conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on tablet |
| Unknown conversions | Mobile to desktop conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on desktop |
| Unknown conversions | Mobile to mobile conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on mobile |
| Unknown conversions | Mobile to tablet conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on tablet |
| Unknown conversions | Tablet to desktop conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on desktop |
| Unknown conversions | Tablet to mobile conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on mobile |
| Unknown conversions | Tablet to tablet conv. | METRIC | INTEGER | Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on tablet |
| Unknown conversions | Web conversions (Unknown) | METRIC | INTEGER | Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web order value (Unknown) | METRIC | CURRENCY | Total value of web unknown events resulting from interactions with your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web CPA (Unknown) | METRIC | CURRENCY | Average cost per web unknown event. This metric may include conversions that are modeled. |
| Unknown conversions | Web ROAS (Unknown) | METRIC | RATIO | Average return on ad spend for web unknown events. This metric may include conversions that are modeled. |
| Unknown conversions | Web click-through conv. | METRIC | INTEGER | Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web order value (Click) | METRIC | CURRENCY | Total value of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web view-through conv. | METRIC | INTEGER | Total number of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web order value (View) | METRIC | CURRENCY | Total value of web unknown events resulting from views of your ad. This metric may include conversions that are modeled. |
| Unknown conversions | Web engagement conv. | METRIC | INTEGER | Total number of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Unknown conversions | Web engagement order value | METRIC | CURRENCY | Total value of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled. |
| Unknown conversions (In-app) | Conversions | METRIC | INTEGER | Total number of in-app unknown events resulting from clicks on your ad |
| Unknown conversions (In-app) | Order value | METRIC | CURRENCY | Total value of in-app unknown events resulting from interactions with your ad |
| Unknown conversions (In-app) | CPA (Unknown) | METRIC | CURRENCY | Average cost per in-app unknown event |
| Unknown conversions (In-app) | ROAS (Unknown) | METRIC | RATIO | Average return on ad spend for in-app unknown events |
| Unknown conversions (In-app) | Click-through conversions | METRIC | INTEGER | Total number of in-app unknown events resulting from clicks on your ad |
| Unknown conversions (In-app) | Click-through order value | METRIC | CURRENCY | Total value of in-app unknown events resulting from clicks on your ad |
| Unknown conversions (In-app) | View-through conversions | METRIC | INTEGER | Total number of in-app unknown events resulting from views of your ad |
| Unknown conversions (In-app) | View-through order value | METRIC | CURRENCY | Total value of in-app unknown events resulting from views of your ad |
| Unknown conversions (In-app) | Engagement conversions | METRIC | INTEGER | Total number of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Unknown conversions (In-app) | Engagement order value | METRIC | CURRENCY | Total value of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Unknown conversions (Offline) | Conversions | METRIC | INTEGER | Total number of offline unknown events resulting from clicks on your ad |
| Unknown conversions (Offline) | Order value | METRIC | CURRENCY | Total value of offline unknown events resulting from interactions with your ad |
| Unknown conversions (Offline) | CPA (Unknown) | METRIC | CURRENCY | Average cost per offline unknown event |
| Unknown conversions (Offline) | ROAS (Unknown) | METRIC | RATIO | Average return on ad spend for offline unknown events |
| Unknown conversions (Offline) | Click-through conversions | METRIC | INTEGER | Total number of offline unknown events resulting from clicks on your ad |
| Unknown conversions (Offline) | Click-through order value | METRIC | CURRENCY | Total value of offline unknown events resulting from clicks on your ad |
| Unknown conversions (Offline) | View-through conversions | METRIC | INTEGER | Total number of offline unknown events resulting from views of your ad |
| Unknown conversions (Offline) | View-through order value | METRIC | CURRENCY | Total value of offline unknown events resulting from views of your ad |
| Unknown conversions (Offline) | Engagement conversions | METRIC | INTEGER | Total number of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Unknown conversions (Offline) | Engagement order value | METRIC | CURRENCY | Total value of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe) |
| Product engagements | Tag visits (promoted) | METRIC | INTEGER | The number of times someone taps on a product tagged within an Idea Pin you promoted |
| Product engagements | Tag visits (saved) | METRIC | INTEGER | The number of times someone taps on a product tagged within an Idea ad saved to another person's board |
| Time | Year | DIMENSION | YEAR | Metrics are broken down yearly |
| Time | Year month | DIMENSION | YEARMONTH | Metrics are broken down monthly |
| Time | Year month number | DIMENSION | YEAR_MONTH_NUMBER | Metrics are broken down monthly |
| Time | Month | DIMENSION | MONTHNAME | Metrics are broken down monthly |
| Time | Month Number | DIMENSION | MONTH | Metrics are broken down monthly |
| Time | Week number(sun-sat) | DIMENSION | WEEK_NUMBER | Metrics are broken down weekly |
| Time | Week number(mon-sun) | DIMENSION | WEEK_ISO_NUMBER | Metrics are broken down ISO weekly |
| Time | Week start date(sun - sat) | DIMENSION | WEEK_START_DATE | Start date of the week. |
| Time | Week start date(mon - sun) | DIMENSION | WEEK_ISO_START_DATE | Start date of the ISO week. |
| Time | Date | DIMENSION | DATE | Metrics are broken down daily |
| Time | Hour | DIMENSION | HOUR | Metrics are broken down hourly |
| Account | Account name | DIMENSION | STRING | The name of the Account |
| Account | Account ID | DIMENSION | STRING | The unique identifier for the Account |
| Account | Account currency | DIMENSION | STRING | The currency the advertiser uses |
| Account | Country | DIMENSION | COUNTRY_CODE | The country of the account |
| Account | Owner user name | DIMENSION | STRING | The user name of the owner of the account |
| Account | Owner user ID | DIMENSION | STRING | The user ID of the owner of the account |
| Campaign | Campaign name | DIMENSION | STRING | The name of the campaign |
| Campaign | Campaign ID | DIMENSION | STRING | The unique identifier of the campaign |
| Campaign | Campaign status | DIMENSION | STRING | The status of the campaign |
| Campaign | Campaign start date | DIMENSION | DATE | The date the campaign was started |
| Campaign | Campaign end date | DIMENSION | DATE | The date the campaign was last ended |
| Campaign | Campaign start date time | DIMENSION | DATETIME | The date and time the campaign was started |
| Campaign | Campaign end date time | DIMENSION | DATETIME | The date and time the campaign was ended |
| Campaign | Campaign created date | DIMENSION | DATE | The date the campaign was created |
| Campaign | Campaign updated date | DIMENSION | DATE | The date the campaign was last updated |
| Campaign | Campaign created date time | DIMENSION | DATETIME | The date and time the campaign was created |
| Campaign | Campaign updated date time | DIMENSION | DATETIME | The date and time the campaign was last updated |
| Campaign | Campaign objective type | DIMENSION | STRING | The objective type of the campaign |
| Campaign | Daily spend cap | DIMENSION | CURRENCY | The daily spend cap of the campaign |
| Campaign | Lifetime spend cap | DIMENSION | CURRENCY | The lifetime spend cap of the campaign |
| Campaign | Order line ID | DIMENSION | STRING | The order line ID of the campaign |
| Ad group | Ad group name | DIMENSION | STRING | The name of the ad group |
| Ad group | Ad group ID | DIMENSION | STRING | The unique identifier of the ad group |
| Ad group | Ad group status | DIMENSION | STRING | The status of the ad group |
| Ad group | Ad group start date | DIMENSION | DATE | The date the ad group was started |
| Ad group | Ad group end date | DIMENSION | DATE | The date the ad group was ended |
| Ad group | Ad group start date time | DIMENSION | DATETIME | The date and time the ad group was started |
| Ad group | Ad group end date time | DIMENSION | DATETIME | The date and time the ad group was ended |
| Ad group | Ad group created date | DIMENSION | DATE | The date the ad group was created |
| Ad group | Ad group updated date | DIMENSION | DATE | The date the ad group was last updated |
| Ad group | Ad group created date time | DIMENSION | DATETIME | The date and time the ad group was created |
| Ad group | Ad group updated date time | DIMENSION | DATETIME | The date and time the ad group was last updated |
| Ad group | Ad group type | DIMENSION | STRING | The type of the ad group |
| Ad group | Auto targeting enabled | DIMENSION | BOOLEAN | Whether auto targeting is enabled or not |
| Ad group | Bid Amount | DIMENSION | CURRENCY | The bid amount of the ad group in the currency of the advertiser account |
| Ad group | Billable event | DIMENSION | STRING | The billable event of the ad group |
| Ad group | Lifetime frequency cap | DIMENSION | INTEGER | Lifetime frequency cap of the ad group |
| Ad group | Goal learning mode type | DIMENSION | STRING | The learning mode type of the ad group |
| Ad group | Pacing delivery type | DIMENSION | STRING | The pacing delivery type of the ad group |
| Ad group | Placement group | DIMENSION | STRING | The placement group for the ad group |
| Ad group | Targeting app type | DIMENSION | STRING | The app type the ad group is targeting |
| Ad group | Targeting gender | DIMENSION | STRING | The gender the ad group is targeting |
| Ad group | Targeting locale | DIMENSION | STRING | The locale the ad group is targeting |
| Ad group | Targeting location | DIMENSION | STRING | The location the ad group is targeting |
| Ad group | Tracking URLs | DIMENSION | STRING | The tracking URLs of the ad group |
| Ad | Ad name | DIMENSION | STRING | Name of promoted pin / ad |
| Ad | Ad ID | DIMENSION | STRING | The unique ID of the ad/pin promotion |
| Ad | Ad status | DIMENSION | STRING | Status of promoted pin / ad |
| Ad | Ad created date | DIMENSION | DATE | The date the promoted pin was created |
| Ad | Ad updated date | DIMENSION | DATE | The date the promoted pin was last updated |
| Ad | Ad created date time | DIMENSION | DATETIME | The date and time the promoted pin was created |
| Ad | Ad updated date time | DIMENSION | DATETIME | The date and time the promoted pin was last updated |
| Ad | Pin ID | DIMENSION | STRING | ID of the pin used in the promoted pin / ad |
| Ad | Android deep link | DIMENSION | STRING | Deep link for Android apps used in pin |
| Ad | Android click tracking URL | DIMENSION | URL | 3rd-party click tracking URL used on promoted pin / ad |
| Ad | Creative type | DIMENSION | STRING | Creative type used in the promoted pin / ad |
| Ad | Destination URL | DIMENSION | URL | Destination URL used in promoted pin / ad |
| Ad | IOS deep link | DIMENSION | STRING | Deep link for iOS apps used in pin |
| Ad | Is pin deleted | DIMENSION | BOOLEAN | TRUE if pin has been deleted, FALSE if pin still exists |
| Ad | Review status | DIMENSION | STRING | Review status of promoted pin / ad |
| Ad | View tracking URL | DIMENSION | URL | 3rd-party impression or view tracking URL used on promoted pin / ad |