HomeIntegrationsAmazon Seller Reporting ToolAmazon Seller Metrics and Dimensions

Amazon Seller Metrics and Dimensions

Field group	Field	Type	Data type	Description
Sales	Units	METRIC	INTEGER	The number of units ordered across all transactions, excluding B2B.
Sales	Units b2b	METRIC	INTEGER	The number of units ordered through business-to-business (B2B) transactions.
Sales	Total units	METRIC	INTEGER	The sum of all units ordered, including both regular and B2B sales.
Sales	Order items	METRIC	INTEGER	The number of individual items ordered across all transactions, excluding B2B.
Sales	Order items b2b	METRIC	INTEGER	The number of individual items ordered through B2B transactions.
Sales	Total order items	METRIC	INTEGER	The sum of all order items, including both regular and B2B sales.
Sales	Orders	METRIC	INTEGER	The total number of orders placed during the specified time period.
Sales	Ordered product sales	METRIC	FLOAT	The total monetary value of product sales for regular (non-B2B) orders.
Sales	Ordered product sales b2b	METRIC	FLOAT	The total monetary value of product sales for B2B orders.
Sales	Total sales	METRIC	FLOAT	The sum of all product sales, including both regular and B2B transactions.
Sales	Avg sales per unit	METRIC	FLOAT	The average monetary value of sales per individual unit sold across all transactions.
Sales	Avg sales per order item	METRIC	FLOAT	The average monetary value of sales per order item across all transactions.
Sales	Units refunded	METRIC	INTEGER	The total number of units that were refunded to customers.
Sales	Refund rate	METRIC	FLOAT	The percentage of units that were refunded relative to total units ordered.
Sales	Claims amount	METRIC	FLOAT	The total monetary value of claims granted to customers.
Sales	Shipped product sales	METRIC	FLOAT	The total monetary value of products that have been shipped to customers.
Sales	Units shipped	METRIC	INTEGER	The total number of individual units that have been shipped to customers.
Sales	Orders shipped	METRIC	INTEGER	The total number of orders that have been shipped to customers.
Traffic	Browser page views	METRIC	INTEGER	The number of page views from web browsers, excluding mobile app and B2B views.
Traffic	Browser page views b2b	METRIC	INTEGER	The number of page views from web browsers for B2B customers.
Traffic	Total browser page views	METRIC	INTEGER	The sum of all page views from web browsers, including both regular and B2B customers.
Traffic	Mobile app page views	METRIC	INTEGER	The number of page views from mobile apps, excluding web browser and B2B views.
Traffic	Mobile app page views b2b	METRIC	INTEGER	The number of page views from mobile apps for B2B customers.
Traffic	Total mobile app page views	METRIC	INTEGER	The sum of all page views from mobile apps, including both regular and B2B customers.
Traffic	Page views	METRIC	INTEGER	The total number of page views across all platforms for regular customers.
Traffic	Page views b2b	METRIC	INTEGER	The total number of page views across all platforms for B2B customers.
Traffic	Total page views	METRIC	INTEGER	The sum of all page views across all platforms and customer types.
Traffic	Browser sessions	METRIC	INTEGER	The number of unique browsing sessions from web browsers, excluding mobile app and B2B sessions.
Traffic	Browser sessions b2b	METRIC	INTEGER	The number of unique browsing sessions from web browsers for B2B customers.
Traffic	Total browser sessions	METRIC	INTEGER	The sum of all unique browsing sessions from web browsers, including both regular and B2B customers.
Traffic	Mobile app sessions	METRIC	INTEGER	The number of unique sessions from mobile apps, excluding web browser and B2B sessions.
Traffic	Mobile app sessions b2b	METRIC	INTEGER	The number of unique sessions from mobile apps for B2B customers.
Traffic	Total mobile app sessions	METRIC	INTEGER	The sum of all unique sessions from mobile apps, including both regular and B2B customers.
Traffic	Sessions	METRIC	INTEGER	The total number of unique sessions across all platforms for regular customers.
Traffic	Sessions b2b	METRIC	INTEGER	The total number of unique sessions across all platforms for B2B customers.
Traffic	Total sessions	METRIC	INTEGER	The sum of all unique sessions across all platforms and customer types.
Traffic	Unit session percentage	METRIC	FLOAT	The percentage of sessions that resulted in unit sales for regular customers.
Traffic	Unit session percentage b2b	METRIC	FLOAT	The percentage of sessions that resulted in unit sales for B2B customers.
Traffic	Total unit session percentage	METRIC	FLOAT	The overall percentage of sessions that resulted in unit sales across all customer types.
Traffic	Order item session percentage	METRIC	FLOAT	The percentage of sessions that resulted in order items for regular customers.
Traffic	Order item session percentage b2b	METRIC	FLOAT	The percentage of sessions that resulted in order items for B2B customers.
Traffic	Total order item session percentage	METRIC	FLOAT	The overall percentage of sessions that resulted in order items across all customer types.
Traffic	Avg offer count	METRIC	INTEGER	The average number of offers available for products during the specified time period.
Traffic	Avg parent items	METRIC	INTEGER	The average number of parent items (product variations) available during the specified time period.
Traffic	Feedback count	METRIC	INTEGER	The total number of feedback entries received from customers.
Traffic	Negative feedback count	METRIC	INTEGER	The number of negative feedback entries received from customers.
Traffic	Negative feedback rate	METRIC	FLOAT	The rate of negative feedback received from customers.
Inventory	Total quantity	METRIC	INTEGER	The total quantity of inventory available.
Inventory	Fulfillable quantity	METRIC	INTEGER	The quantity of inventory that can be fulfilled.
Inventory	Inbound working quantity	METRIC	INTEGER	The quantity of inventory that is currently being processed.
Inventory	Inbound shipped quantity	METRIC	INTEGER	The quantity of inventory that has been shipped to Amazon.
Inventory	Inbound receiving quantity	METRIC	INTEGER	The quantity of inventory that is currently being received.
Inventory	Total reserved quantity	METRIC	INTEGER	The quantity of inventory that is currently reserved.
Inventory	Pending customer order quantity	METRIC	INTEGER	The quantity of inventory that is currently pending customer orders.
Inventory	Pending transshipment Quantity	METRIC	INTEGER	The quantity of inventory that is currently pending transshipment.
Inventory	FC processing quantity	METRIC	INTEGER	The quantity of inventory that is currently being processed by FC.
Inventory	Researching quantity	METRIC	INTEGER	The quantity of inventory that is currently being researched.
Inventory	Unfulfillable quantity	METRIC	INTEGER	The quantity of inventory that cannot be fulfilled.
Inventory	Customer damaged quantity	METRIC	INTEGER	The quantity of inventory that is damaged by customers.
Inventory	Warehouse damaged quantity	METRIC	INTEGER	The quantity of inventory that is damaged by warehouse.
Inventory	distributor damaged quantity	METRIC	INTEGER	The quantity of inventory that is damaged by distributor.
Inventory	Carrier damaged quantity	METRIC	INTEGER	The quantity of inventory that is damaged by carrier.
Inventory	Defective quantity	METRIC	INTEGER	The quantity of inventory that is defective.
Inventory	Expired quantity	METRIC	INTEGER	The quantity of inventory that has expired.
Inventory	Reserved future supply quantity	METRIC	INTEGER	The quantity of inventory that is reserved for future supply.
Inventory	Future supply buyable quantity	METRIC	INTEGER	The quantity of inventory that is buyable.
Order	Order quantity	METRIC	INTEGER	The quantity of order.
Order	Order item price	METRIC	FLOAT	The price of the order item.
Order	Order item tax	METRIC	FLOAT	The tax of the order item.
Order	Order shipping price	METRIC	FLOAT	The shipping price of the order.
Order	Order shipping tax	METRIC	FLOAT	The tax of the shipping price.
Order	Order gift wrap price	METRIC	FLOAT	The gift wrap price of the order.
Order	Order gift wrap tax	METRIC	FLOAT	The tax of the gift wrap price.
Order	Order item promotion discount	METRIC	FLOAT	The promotion discount of the order item.
Order	Order ship promotion discount	METRIC	FLOAT	The promotion discount of the order shipping.
Time	Year	DIMENSION	YEAR	The calendar year for which the data is reported.
Time	Year month	DIMENSION	YEAR_MONTH	The year and month (YYYY-MM format) for which the data is reported.
Time	Year month number	DIMENSION	YEAR_MONTH_NUMBER	The year and month as a number (e.g., 202301 for January 2023) for which the data is reported.
Time	Month	DIMENSION	MONTH_NAME	The name of the month for which the data is reported.
Time	Month number	DIMENSION	MONTH	The numeric representation of the month (1-12) for which the data is reported.
Time	Week number(sun - sat)	DIMENSION	WEEK_NUMBER	The week number of the year (Sunday to Saturday) for which the data is reported.
Time	Week number(mon - sun)	DIMENSION	WEEK_ISO_NUMBER	The ISO week number of the year (Monday to Sunday) for which the data is reported.
Time	Week start date(sun - sat)	DIMENSION	WEEK_START_DATE	The start date of the week (Sunday) for which the data is reported.
Time	Week start date(mon - sun)	DIMENSION	WEEK_ISO_START_DATE	The start date of the ISO week (Monday) for which the data is reported.
Time	Date	DIMENSION	DATE	The specific date for which the data is reported.
Time	Hour	DIMENSION	HOUR	The specific hour of the day (0-23) for which the data is reported.
Seller	Seller ID	DIMENSION	STRING	The unique identifier assigned to the seller by Amazon.
Marketplace	Marketplace ID	DIMENSION	STRING	The unique identifier for the Amazon marketplace where the seller operates.
Marketplace	Marketplace name	DIMENSION	STRING	The name of the Amazon marketplace where the seller operates (e.g., Amazon.com, Amazon.co.uk).
Marketplace	Marketplace host name	DIMENSION	STRING	The host name of the Amazon marketplace website (e.g., www.amazon.com, www.amazon.co.uk).
Marketplace	Marketplace country code	DIMENSION	COUNTRY_CODE	The two-letter country code of the Amazon marketplace (e.g., US, UK, DE).
Sales	Total sales currency code	DIMENSION	STRING	The currency code used for reporting total sales figures.
Product	ASIN	DIMENSION	STRING	The Amazon Standard Identification Number, a unique product identifier.
Product	SKU	DIMENSION	STRING	The Stock Keeping Unit, a unique identifier for a product assigned by the seller.
Product	Product condition	DIMENSION	STRING	The condition of the product (e.g., New, Used, Refurbished).
Product	Product name	DIMENSION	STRING	The name or title of the product as listed on Amazon.
Product	Product last updated date	DIMENSION	DATE	The date when the product information was last updated.
Product	Product last updated datetime	DIMENSION	DATETIME	The date and time when the product information was last updated.
Order	Amazon order id	DIMENSION	STRING	The unique identifier assigned by Amazon for a specific order.
Order	Merchant order id	DIMENSION	STRING	The order identifier assigned by the seller, if different from the Amazon order ID.
Order	Order purchase date	DIMENSION	DATE	The date when the order was placed by the customer.
Order	Order purchase datetime	DIMENSION	DATETIME	The date and time when the order was placed by the customer.
Order	Order last update date	DIMENSION	DATE	The date when the order information was last updated.
Order	Order last update datetime	DIMENSION	DATETIME	The date and time when the order information was last updated.
Order	Order status	DIMENSION	STRING	The current status of the order (e.g., Pending, Shipped, Delivered).
Order	Fulfillment channel	DIMENSION	STRING	The method used to fulfill the order (e.g., Amazon FBA, Merchant Fulfilled).
Order	Sales channel	DIMENSION	STRING	The platform or method through which the sale was made (e.g., Amazon.com, Amazon app).
Order	Order channel	DIMENSION	STRING	The specific channel or marketplace where the order was placed.
Order	Ship service level	DIMENSION	STRING	The shipping speed or service level selected for the order.
Order	Order item status	DIMENSION	STRING	The current status of individual items within the order.
Order	Order currency code	DIMENSION	STRING	The currency code used for the order transaction.
Order	Order ship city	DIMENSION	STRING	The city where the order was shipped.
Order	Order ship state	DIMENSION	STRING	The state where the order was shipped.
Order	Order ship postal code	DIMENSION	STRING	The postal code where the order was shipped.
Order	Order ship country	DIMENSION	STRING	The country where the order was shipped.
Order	Is business order	DIMENSION	BOOLEAN	Indicates if the order is a business order.
Order	Is IBA	DIMENSION	BOOLEAN	Indicates if the order is an IBA order.
Order	Purchase order number	DIMENSION	STRING	The purchase order number of the order.

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Amazon Seller Metrics and Dimensions