Blending Across Sources

Every platform names its fields differently, "amount spent" on one, "cost" on another. The Blending method lets you map the equivalent field from each of your data sources into a single unified custom field, so a cross-platform chart or goal just works.

What You Can Do

• Combine one field per data source into a single unified field
• Build unified metrics like total Spend, Impressions, or Clicks across platforms
• Build unified dimensions like a single Campaign Name, Ad Group, or Country column
• Give each source its own field or its own formula

How Blending Works

When you choose Blending, you select the data sources to include, then tell the field which field to use for each source.

For each selected source, you can map either:

• A single field - pick the equivalent field from that source, or
• A formula - build a per-source calculation (and even add conditional rules for that source)

Metrics Are Summed

For a custom metric, the values from each source are added together into one total. Mapping "amount spent" from Meta, "cost" from Google, and "spend" from TikTok gives you a single blended Spend metric across all three.

Dimensions Are Unified

For a custom dimension, each source's mapped field flows into one unified column. Mapping each platform's campaign-name field produces a single "Campaign Name" dimension you can group by, regardless of which platform a row came from.

Setting It Up

Next Steps

• Formulas & Conditions - Add per-source calculations and rules
• Split Text - Extract fragments from a naming convention
• Using Custom Fields - Use blended fields in dashboards and goals