Split Text

Many teams encode information in campaign names, like US_Brand_Search_2024. The Split Text method pulls a specific part out of a value so you can group and report on it. Split Text is available for custom dimensions only.

What You Can Do

• Split a dimension value by a delimiter (like _ or -)
• Extract a specific fragment by position
• Optionally remap the extracted values to friendlier labels

How Split Text Works

You point Split Text at a source dimension, tell it how the value is delimited, and which piece to keep.

Configure:

• Source Dimension - the field to split (for example, Campaign Name)
• Delimiter - the character the value is split on (defaults to _)
• Fragment Position - which piece to keep, counted from 1

For US_Brand_Search_2024 split on _:

So Fragment Position 2 extracts Brand.

Value Mapping (Optional)

The extracted fragments are often codes rather than readable labels. Use the optional Value Mapping table to rename them, mapping each Original Value to a New Value.

For example, map US → United States, UK → United Kingdom, so your reports show clean, presentable labels instead of raw codes.

Setting It Up

Next Steps

• Formulas & Conditions - Categorize values with conditional rules instead
• Blending Across Sources - Unify a field across platforms
• Using Custom Fields - Group reports by your extracted dimension