Best Social Media Reporting Templates for Google Sheets: A Must-Have for Every Marketer

Is organizing data taking a toll on you? Let our free social media report templates for Google Sheets help manage your data while you focus on analyzing and optimizing marketing strategies.

Read more about our social media templates for Google Sheets

Social media is a hub of interactive platforms such as Instagram, LinkedIn, Twitter, TikTok, Facebook, and more, where creativity thrives. It allows individuals and brands to share content and ideas with virtual communities and networks, unlocking endless opportunities in a globally connected online world. 

To strengthen your social media presence in this digital world, it's crucial to analyze your performance consistently. With TMR’s social media templates for Google Sheets, you can track real-time KPIs, identify opportunities and implement data-driven strategies to maximize ROI. 

Frequently Asked Questions

What should be included in the social media report?

Include key metrics like engagement, content reach, audience demographics, post and page likes, click-through rates, page views, etc. Visualize your data with charts and graphs to deliver clear, actionable reports and provide an executive summary highlighting the key insights derived from the data.

What are the components of social media reports?

A social media report includes performance metrics and KPIs, audience insights, data on engagement and top-performing content, and an executive summary.

How to measure social media effectiveness?

Measure your social media effectiveness through engagement rate, conversions, reach, audience growth, CTR, impressions, leads, and website traffic. Also, study your competitor's performance and make it a point to learn from their successes and failures.

How to analyze social media performance?

Analyze your social media performances by tracking 

  1. Engagement metrics - Likes, comments, shares, subscribers.
  2. Growth and awareness metrics - impressions, views, reach.
  3. Marketing metrics - Click-through rates (CTR), Cost per click (CPC), Cost per mille (CPM), conversion rate.
  4. Customer service metrics - Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), First Response Time (FRT), Average Response Time (ART), Average Handling time (AHT)
  5. Community metrics - Mentions, Sentiment score, Share of voice 

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